When crafting your website, attention often gravitates towards creating a well-organized navigation, a captivating style, and incorporating high-quality visuals to enhance user engagement. However, certain elements, such as the website footer, can sometimes be overlooked. After all, it’s at the bottom, right? Does it truly matter?
The answer is a resounding yes.
The website footer plays a crucial role in aiding users in navigating your site. Therefore, to design an effective footer, it is essential to study examples of successful footers to understand how to achieve this successfully.
Continue reading to explore examples of website footers for inspiration in creating your own!
Jump to what interests you:
– What is a website footer?
– Types of website footers to consider
– Key elements required in your website footer
– Examples of website footers
– FAQs about website footer design
A website footer is a section located at the bottom of a webpage that contains important information about the business and site. It typically includes links to privacy policies, social media pages, and contact details. This feature assists users in locating information that may not be readily available elsewhere.
A prevalent misconception is that website footers are unnecessary, especially when a navigation bar is present at the top. However, consider the footer as a safety net—visitors who don’t find what they need in the navigation will turn to the footer for further assistance.
Before delving into the examples of website footers, let’s discuss the types of footers you can create, tailored to your business’s specific needs.
– Fat footer
– Call to action (CTA) footer
– Product footer
– Narrow footer
Here are some options to consider:
A fat footer is a type of footer often found on websites, containing numerous links to various pages. These footers are typically “fatter” due to the high number of links they contain.
When to use it: Opt for a fat footer if you have many valuable links that you believe visitors would like easy access to.
Many businesses utilize CTA footers to encourage visitors to take action, such as contacting the business, filling out a form, or joining an email list.
When to use it: A CTA footer is an excellent choice if you want to engage users who scroll to the bottom of your page and are looking for their next step.
For e-commerce businesses, a product footer focuses on driving visitors to specific product pages.
When to use it: If you sell online, a product footer is a great option to keep visitors shopping and direct them to some of your most popular products to increase dwell time and sales.
The narrow footer is a standard website footer that includes links to the most important pages on the site.
When to use it: Choose a narrow footer if you have a limited number of pages and want to direct attention to important pages while keeping visitors engaged.
Before diving into the examples of website footers, let’s discuss the elements you should include in your footer.
– Legal information
– Contact information
– Email sign-up
– Social media links
– Sitemap
– Navigation
– Logo
Here are some of the best website footer examples from global brands to help you understand what a good website footer looks like:
– Cartier: A narrow and CTA footer with contact information, email subscription options, and social media links. Their footer also includes accessibility elements for users of all abilities.
– Loungefly: A fat footer with a clean, simple, and easy-to-use design, including numerous helpful links and a prominent logo to maintain brand recognition.
– Target: A fat footer with a variety of important links, legal information, and social media links, set apart by the use of icons to enhance visual branding.
– Wild: A product and CTA footer with a bright yellow background that complements the brand’s unique style, including a sitemap, social media icons, and a mailing list sign-up field.
– Crunch Labs: A narrow and CTA footer with a graph paper style background and bold yellow accents, featuring contact information, phone number, and social media links.
If you have any questions about creating a footer for your website, we have answers for you!
Now that you have a better understanding of what to look for in a website footer, you can create your own and enhance your brand awareness and engagement. If you’re seeking professional design services to bring your vision to life, we would be delighted to assist you!
WebFX is a full-scale digital marketing agency with 28 years of industry experience. Our designers are experts in their field, understanding the significance of eye-catching, engaging, and thought-provoking design. We use data-driven results and industry insights to design a website footer that resonates with your audience and achieves your mission.
Contact us to learn how we can help you maximize your website design and revenue.
