Online retailers miss out on approximately $18 billion in sales due to customers leaving their carts and not returning to complete purchases. However, cart abandonment does not have to result in a lost sale. By implementing abandon cart emails, you can remind shoppers of the items in their carts and persuade them to complete the transaction.Uncertain about how to craft an abandon cart email that yields results? Explore our collection of abandon cart email examples to ignite your inspiration!
Rudy’s
Gerry’s
Adidas
Bombinate
Homes Alive Pets
United by Blue
Jack Wills
Winc
MCM
Whisky Loot
Continue reading to uncover more insights!P.S. Seeking additional strategies to enhance sales? Subscribe to Revenue Weekly for the latest marketing insights to boost your online business revenue!Before delving into abandon cart email examples, it’s crucial to understand the primary reasons behind cart abandonment. Knowing the cause allows for targeted email marketing efforts.Here are the four main reasons customers abandon their shopping carts:
Distraction: A common cause of cart abandonment is distraction. With the hustle and bustle of daily life, it’s easy for customers to get sidetracked and forget about their cart contents.
Unexpected costs: Many customers abandon carts due to unforeseen costs, such as shipping or additional fees, which were not accounted for during the browsing process.
Complex checkout process: Customers may leave carts if the checkout process is overly complicated or confusing, leading to frustration and abandonment.
Account creation requirement: Some customers avoid creating accounts during checkout, as it adds extra steps they may not wish to complete or do not want to maintain.
Browsing for inspiration for your cart recovery emails? Discover these abandon cart email examples to spark ideas for your next campaign:
Rudy’s
Gerry’s
Adidas
Bombinate
Homes Alive Pets
United by Blue
Jack Wills
Winc
MCM
Whisky Loot
Keep reading to discover why these are top-tier examples of abandon cart emails!Our first example is from Rudy’s, featuring an urgent appeal to complete the purchase of facial products. The email highlights the abandoned items, quantities, and total price.
Why this email is a standout cart abandonment exampleRudy’s immediately captures subscribers’ attention with a catchy headline: “Don’t put this off like a software update.” This creative approach encourages the shopper to make a purchase and avoid procrastination.Additionally, Rudy’s fosters a sense of urgency by mentioning that the cart is “about to expire,” along with the opportunity for free shipping. This urgency motivates customers to act before missing out on the limited-time shipping offer.What you can learn from this abandon cart email exampleCreating urgency is an effective tactic to drive conversions. Incorporate urgency into your abandoned cart emails to prompt action.Next up is an abandoned cart email from Gerry’s, reminding subscribers of their cart contents and prompting them to return to complete their purchase.
Why this email is a standout cart abandonment exampleGerry’s demonstrates effective brand representation through their abandon cart email. They include their logo and utilize their brand’s color scheme, reinforcing brand identity.Incorporating brand elements into emails is vital for maintaining brand recognition in the minds of consumers.What you can learn from this abandon cart email exampleIntegrating your brand’s unique style into abandoned cart emails can help reinforce brand recognition and encourage customers to complete their purchases.Adidas follows with a creative approach to cart recovery, reaching out to a customer who left a pair of shoes in their cart. The email showcases the shoe, inviting the shopper to reconsider the purchase.
Why this email is a standout cart abandonment exampleAdidas distinguishes itself with a creative approach to their abandon cart email. They open with a playful question, “Is your Wi-Fi okay?” to remind users they had forgotten something in their cart.Additionally, Adidas provides social proof, including customer reviews and photos, to persuade the shopper to buy the shoe.
What you can learn from this abandon cart email exampleAdding social proof to your abandon cart emails can help build confidence in the product and encourage purchases.Bombinate offers another example with a clean and straightforward email inviting the shopper to view their bag, serving as a reminder of their intended purchase.
Why this email is a standout cart abandonment exampleBombinate’s subject line is a strong example of engaging email marketing. It immediately notifies the shopper that their cart has been saved, piquing their curiosity and prompting them to open the email.
What you can learn from this abandon cart email exampleA compelling subject line is essential for driving open rates. Craft subject lines that resonate with your audience and prompt them to open your emails.Homes Alive Pets provides a fun approach to cart recovery, using playful phrases like “pawsome” to engage customers and encourage them to complete their purchases.
Why this email is a standout cart abandonment exampleHome Alive Pets’ approach is memorable and brand-appropriate, using fun language to reinforce their brand identity and engage customers.What you can learn from this abandon cart email exampleAdding a touch of fun to your abandoned cart emails can make them more engaging and encourage conversions.United by Blue takes a humorous angle to cart recovery, emphasizing the simplicity of completing a purchase.
Why this email is a standout cart abandonment exampleUnited by Blue’s approach is effective because it simplifies the purchasing process, making it seem effortless and encouraging subscribers to complete their purchase.What you can learn from this abandon cart email exampleStreamlining the checkout process in your abandoned cart emails can encourage subscribers to complete their purchases.Jack Wills presents another compelling example with a creative subject line that highlights the customer’s cart’s “abandonment issues,” drawing attention to the abandoned items.
