When preparing to hang a picture on your wall, and faced with two distinct frames, the typical approach is to test both to determine which complements your image most effectively. The same principle holds true for digital marketing. If you’re contemplating contrasting ad designs or page layouts, conducting a simple trial of each can reveal which variant outperforms the other. This method, known as A/B testing, is a highly effective strategy for enhancing marketing campaigns.
You don’t need to embark on A/B testing independently, as numerous tools can streamline the process. But which tools are the most suitable for your needs? Continue reading to discover the ideal solutions!
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While managing split testing manually is an option, leveraging A/B testing software can significantly boost efficiency and expedite the process. Here are seven split testing tools to consider integrating into your marketing efforts!
**Price: Free**
The first tool on our list is Google Optimize. As a fundamental tool, it assists with the basics, and best of all, it’s free, making it a compelling choice.
Google Optimize extends beyond A/B testing, offering features like web design testing, enabling you to experiment with various page versions, headers, calls to action (CTAs), and more. Additionally, it allows simultaneous testing of multiple versions, a particularly valuable feature for its price point.
**Price: Custom**
Optimizely is another tool designed for A/B testing, featuring a broader range of functionalities than Google Optimize. Its pricing is available upon request, reflecting the expanded capabilities.
Optimizely enables simultaneous testing of multiple elements on a single page, such as headers, CTAs, text content, and images. It also offers the ability to test behind-the-scenes elements like cookies.
**Price: Custom**
Adobe Target, akin to Optimizely, boasts many of the same A/B testing features. However, Adobe Target offers unique attributes, making it an excellent choice for businesses already utilizing Adobe Analytics on their websites.
This A/B testing software automates testing, using AI to adjust content based on user behavior, a feature not commonly found in other tools.
**Price: Varies based on bidding**
Google Ads, a platform renowned for managing pay-per-click (PPC) advertising campaigns, also includes A/B testing capabilities. The most effective way to utilize split testing in Google Ads is through ad groups, where you can test various ad versions alongside specific keyword combinations.
**Price: $19+ per month**
Freshmarketer is a valuable tool for paid advertising A/B testing, though it focuses on testing different versions of landing pages rather than ad copy. It offers split URL testing, allowing you to compare page versions based on conversion rates and even track revenue generated by each version.
**Price: $49+ per month**
Hootsuite, primarily a social media management platform, can also be utilized to enhance the effectiveness of your social media A/B tests. It streamlines post and ad management, simplifying the A/B testing process.
**Price: Custom**
Apptimize is a specialized tool for mobile apps, aiding in A/B testing for both third-party app ads and in-house mobile applications. It stands out for its cross-platform insight comparison capabilities, enabling you to assess ad performance across mobile apps and the web.
If you’re seeking guidance on optimizing your A/B testing tools, consider partnering with WebFX. With over 28 years of experience in digital marketing, we can drive revenue for your business. When you choose our digital marketing services, you’ll receive assistance with the A/B testing mentioned above, as well as a dedicated account representative to keep you informed about our campaign activities.
To begin your journey with us, simply call 888-601-5359 or contact us online today!
