Google has recently identified widespread misuse of home service ads by locksmiths and plumbers in the San Francisco region. In response, the search giant has introduced a novel verification process that distinguishes “Google Guaranteed” businesses from the rest. This new protocol enables businesses to differentiate themselves by demonstrating their credibility against unverified competitors.
Users can now discern a business’s Google Guaranteed status directly in search results, as depicted in the following image: . The enhanced verification process can be a pivotal factor in securing a customer’s business, as those who are unfamiliar with a company are more likely to choose one that Google has verified over an unverified one.
Upon selecting a Google Guaranteed company, users are directed to the business’s home service ad, which provides additional insights into the benefits of being Google Guaranteed, thereby reinforcing the company’s credibility. 
The Google Guaranteed label is appealing to customers as it signifies that the company has undergone pre-screening and is insured. It also guarantees that the company will perform the job correctly or provide a refund, as illustrated here: . Without this guarantee, a home service company risks losing valuable customers and revenue to competitors.
The process to obtain a “Google guarantee” is straightforward, involving a series of questions from Google and the completion of an application with a third-party verification company. This process is applicable to plumbers and locksmiths advertising through Google Ads.
Historically, locksmiths have faced accusations of online scams. These scams typically involved directing calls to offshore call centers, resulting in expensive lockout situations. Recognizing this issue, Google implemented the new guarantee process to reduce such fraudulent activities. Now, individuals seeking locksmith services can choose to call a trusted, verified company.
The same logic applies to plumbers. By becoming Google Guaranteed, plumbers can alleviate customer concerns about their credentials, insurance, and potential unethical practices. This verification significantly increases the likelihood of securing a job over a non-verified plumber.
Being Google Guaranteed immediately enhances the value of a plumbing company. One of the primary benefits is the elevated visibility in search results, ensuring potential customers see the business first. The convenience of using the app for communication, booking tracking, and lead management also contributes to this advantage.
Achieving Google Guaranteed status doesn’t guarantee the highest search ranking; only three guaranteed businesses appear at the top. However, being among the top verified companies can help distinguish your business from competitors. SEO remains crucial for improving rankings and credibility.
SEO and Google Guaranteed complement each other, with SEO boosting rankings and Google Guaranteed ensuring credibility. By becoming Google Guaranteed, businesses can establish a positive online reputation, and while the verification process may seem daunting, assistance is available to guide through the necessary steps.
Our leading Internet marketing company is committed to helping your home services business achieve Google Guaranteed status. Contact us online or at 888-601-5359 to speak with an expert and take the first step towards increasing your credibility and attracting more customers. Share your experience with Google Guaranteed in the comments below!
