Are your email marketing efforts falling short, meeting, or surpassing the industry averages? Discover the truth with our comprehensive email marketing benchmark analysis, covering key metrics such as open rates, click-through rates (CTRs), unsubscribe rates, and bounce rates. Compare your company’s performance against the market norms and unlock the potential for improvement.
Explore the following topics to enhance your email marketing strategy:
1. Email marketing benchmarks: Terminology
2. Email marketing benchmarks: Overall averages
3. Email marketing benchmarks: Industry-specific data
4. Email marketing benchmarks: Open rates by day of the week
5. Email marketing benchmarks: Click-through rates by day of the week
6. Email marketing benchmarks: Key takeaways
7. How to improve your email marketing performance
Seeking assistance to elevate your email marketing benchmarks? WebFX offers tailored email marketing services to help your business achieve higher open rates and conversion rates. Explore our email marketing plans to learn more and take your email marketing to the next level.
Need clarification on click-through rates or bounce rates? Here’s a quick summary:
– **Open rate:** The percentage of subscribers who opened your email, calculated based on the number of email recipients.
– **Click-through rate (CTR):** A strategy-level metric that measures the percentage of subscribers who clicked on a link or image in an email, relative to the total number of emails sent.
– **Unsubscribe rate:** The percentage of subscribers who unsubscribed from an email, based on the total number of recipients.
– **Bounce rate:** The percentage of emails that were not delivered, due to various reasons such as spam issues, server errors, and more. There are two types of bounces: hard and soft.
Our email marketing benchmark data is derived from studies by Campaign Monitor and Mailchimp, featuring data from over 25 industries. Use the following table to view the overall averages for open rate, click-through rate, unsubscribe rate, and bounce rate by industry.
To optimize your email send strategy, refer to the following insights:
– **Best days for sending emails:** Wednesday and Tuesday have the highest open rates across industries.
– **Worst days for sending emails:** Monday, Thursday, and Friday tend to have the lowest open rates.
To improve your email marketing performance, consider the following strategies:
– **Improve your average email open rate:** Conduct A/B tests on subject lines, experiment with sender names and email addresses, adjust send times, and personalize subject lines.
– **Improve your average email click-through rate:** Create targeted subscriber segments, write clear calls to action, offer compelling incentives, and maintain a consistent brand voice.
– **Improve your average email bounce rate:** Avoid purchasing email lists, remove invalid email addresses, require a double opt-in, send to fresh email lists, and avoid spammy content.
– **Improve your average email unsubscribe rate:** Develop subscriber segments to keep emails relevant, reduce email frequency, build a subscriber list instead of purchasing one, and implement a double opt-in strategy.
With email marketing benchmark data from industry leaders like Mailchimp and Campaign Monitor, you can identify areas for improvement and make informed decisions to enhance your email marketing efforts. To achieve outstanding results, consider partnering with an email marketing agency like WebFX, which has helped clients generate over $2.4 billion in revenue and 6.3 million leads in the past five years. Contact us online or call us at 888-601-5359 to get started!
Please note that this benchmark data is sourced from Mailchimp and Campaign Monitor, two reputable email software companies that analyzed millions of emails to compile this information.
