Discover the power of pay-per-click (PPC) advertising on Google, where you can showcase paid advertisements at the forefront of relevant search results, promoting your business effectively.Upon clicking a PPC ad, users are directed to landing pages designed for conversion.Not all PPC ads are created equal, however. An often overlooked PPC ad format is the call-only ad.For businesses aiming to boost phone calls over website traffic, call-only ads are a strategic choice, as they are specifically designed to drive inbound calls.Curious about what call-only ads are and how they operate? We delve into an extensive analysis of Google’s call ads below. Keep reading to enhance your understanding, and consider partnering with WebFX, a digital marketing agency with over 1,100 client testimonials, to fulfill your PPC service requirements.Simply call us at 888-601-5359 or contact us online to begin!Call-only ads are a specialized type of PPC ad on Google, designed to generate phone calls.While conventional paid ads typically direct users to landing pages, call-only ads differ by featuring a direct click-to-call link. Upon clicking, users’ devices automatically initiate a call to your business.Call-only ads are designed to appear only on devices capable of making calls, predominantly mobile phones.The ad content primarily focuses on the phone number, often including a prompt like “call now.” These ads are particularly valuable for reaching users in need of immediate services.For example, when your vehicle breaks down, you’re likely to call the first tow truck number you find in search results, rather than browsing multiple sites.Phone calls remain significant in the automotive industry. One automotive marketing strategy is to include a phone number in test-drive ads, enabling users to schedule appointments effortlessly.Optimizing call-only ads differs from regular paid ads. Here are key features to enhance your ad performance:HeadlinesHeadlines, the primary, clickable ad content, are crucial for ad effectiveness. You can either customize them or leave them blank. While leaving them blank may seem counterintuitive, it can be a valuable strategy.Custom headlines ensure your ads convey the right message, but there’s no guarantee they won’t be truncated on specific devices.Leaving the headline blank allows Google to automatically populate it with your phone number, ensuring it won’t be cut off on any device. It’s advisable to A/B test both options to determine the best approach for your business.Ad extensionsAd extensions, additional information appended to your ads, are not exclusive to call-only ads. You may have used them in regular campaigns, and they offer distinct advantages in call-only ads.The primary benefit of ad extensions in call-only ads is that they can increase the ad’s presence on the page, making them more noticeable to users.Given users’ urgency, they often click the first ad they see. Larger ads are more likely to catch their attention.Google forwarding numbers (GFNs)Google forwarding numbers (GFNs) are a unique feature of call-only ads. Instead of using your business phone number, you can use a GFN. Users calling this number will reach your regular number, but the number they dialed is distinct, enabling call tracking.GFNs allow you to monitor how many calls specific ads generate, an excellent tool for call tracking. You can enable call reporting in Google Ads to utilize GFNs.Setting up Google call ads is straightforward. Ensure you have a Google Ads account and follow the steps below to create your first call-only ad.Once you’ve completed these steps, your first call-only ad will be operational.To maximize the effectiveness of your paid call ads, consider implementing various tactics. Here are three strategies to enhance your call-only ad campaigns!1. Target call-based keywordsSimilar to standard PPC ads, call-only ads require you to bid on specific keywords. It’s crucial to target highly relevant keywords that align with the search intent behind call-only ads.For instance, “plumber in Jacksonville” is an effective call-based keyword, as many people seek immediate plumbing assistance. Conversely, selling decorative smartphone cases may yield less success with call-only ads.2. Schedule your ads for optimal timesStrategic ad scheduling can significantly enhance ad performance. Ensure your ads are displayed during business hours and focus on peak business times, as users are more likely to call during specific hours.For instance, people are more likely to call for restaurant reservations during lunch and dinner times than at 7 AM.3. Use location targetingLocation targeting is an excellent strategy for enhancing call-only ads. By focusing on specific geographical regions, you can reach the most relevant audience.People seeking immediate assistance are unlikely to call from far distances. Using location targeting ensures you reach users in your immediate vicinity.So, location targeting is a highly effective method for reaching the most relevant audience.Need assistance launching your paid search ads? WebFX is here to help! Our team of over 500+ digital marketing experts has extensive knowledge of PPC, including call-only ads, and can deliver top-tier results for your campaigns.With our PPC services, you’ll receive comprehensive optimization for all the tips mentioned above and more. Plus, you’ll have a dedicated account representative as your primary point of contact.To begin working with us, call us at 888-601-5359 or contact us online today!
