More than 40% of global consumers have made purchases based on products they discovered on YouTube. As the web’s second-largest search engine, YouTube is an invaluable platform for those seeking information on a variety of topics, products, and companies.With U.S. adults dedicating at least five hours daily to video content, YouTube presents an unparalleled advertising opportunity for businesses.However, crafting an effective YouTube ad campaign can be challenging if you’re unsure of the ad format or design. This page is dedicated to providing you with essential insights into YouTube advertising, including:
Types of ads available for your business
Examples of YouTube ads for each type
Benefits of utilizing YouTube advertising
Begin your journey with our YouTube Ads video tutorial featuring expert Jess!P.S. Navigating online marketing can be challenging, but with actionable insights and tips from Revenue Weekly, you can enhance your campaigns and achieve impactful results. Subscribe to our newsletter today to elevate your marketing strategies!Before we delve into YouTube video ad examples, it’s crucial to understand the different ad formats available to your business. There are primarily three types of YouTube ads:TrueView adsTrueView ads are a key ad format for businesses on YouTube.These ads can appear before, during, or after a video, as well as on search results pages. They are skippable, and you’ll only incur costs if a user watches at least 30 seconds of the ad.For ads shorter than 30 seconds, you’ll only be charged if the entire video is viewed. Additionally, costs can be incurred if someone clicks on a link within the ad, regardless of viewing duration. TrueView ads come in two forms:Pre-rollPre-roll ads play before, during, or after a video and can last up to 20 seconds. Unlike TrueView ads, viewers cannot skip pre-roll ads.Bumper adsBumper ads are non-skippable and typically last just six seconds, appearing as banners before or during videos. They are excellent for brand recognition, offering a unique angle on your ad campaign and making a lasting impression on your audience.Below are examples of YouTube ads to give you an idea of how you can leverage the platform for advertising:1. Central Penn CollegeType of ad: TrueView ad (In-stream) Central Penn’s TrueView ad showcases the college experience, emphasizing the support students receive. This ad is skippable after five seconds. 
Why this ad works: Central Penn’s ad is concise and informative, capturing audience attention and sparking interest in their school. Additionally, they effectively leverage their TrueView ad alongside a display ad on the same page.By running both ad types, Central Penn doubles their brand exposure and increases the likelihood of ad visibility. 
Even after the pre-roll ad concludes, the viewer maintains brand recognition due to the display ad in the top corner.2. Uber EatsType of ad: Preroll This Uber Eats ad is a Preroll example, focusing on their Uber Eats Pass and its benefits. 
Why this ad works: Uber Eats’ ad is targeted at individuals most interested in their services, particularly those who have started using food delivery apps. It’s a prime example of YouTube ads due to its precise targeting.3. Riot GamesType of ad: TrueView ad (In-stream) This TrueView ad promotes the video game Valorant, showcasing its gameplay. 
Why this ad works: The ad is engaging and captures the audience’s attention, sparking interest in the game. Like Central Penn, Riot Games utilizes both an in-video ad and a display ad in the top right corner, enhancing their ad strategy.4. Lehigh Carbon Community College (LCCC)Type of ad: Bumper ad LCCC’s Bumper ad demonstrates the importance of clear and effective bumper ads, as they only last six seconds. The ad highlights their summer classes. 
Why this ad works: The ad delivers its message quickly and effectively, promoting their summer session, noting it’s online and begins July 6. It provides all necessary information for potential students to click and learn more.5. VrboType of ad: TrueView ad (In-stream) Vrbo, a vacation rental company, created a short ad emphasizing family vacation bookings. 
Why this ad works: The ad is compelling, targeting families interested in vacations and featuring a family enjoying their holiday. This resonates with the target audience and encourages engagement with the brand.6. RomweType of ad: Bumper ad Romwe’s Bumper ad is a straightforward advertisement for women’s clothing. 
Why this ad works: Bumper ads require quick and effective messaging. Romwe uses imagery to convey their message, featuring the brand’s name and a “Shop Now” call to action. The rest of the ad showcases their products, allowing the products to do the talking and encourage clicks.Your business can benefit significantly from YouTube advertising. Let’s explore four key advantages:Now that you’ve seen these YouTube ad examples, you can draw inspiration for your own campaigns. If you’re unsure about starting your YouTube advertising journey, WebFX can assist. Our YouTube advertising services are designed to create compelling ads that drive leads and conversions for your business.Call us today at 888-601-5359 or contact us online to discover how we can help you effectively advertise on YouTube!
