Looking to elevate your business with a significant impact? Online advertising is a powerful tool to achieve this, offering a cost-effective alternative to traditional marketing methods like billboards and commercials. To create a successful campaign, all you need is a creative twist, a keen eye for design, and a compelling marketing message that will resonate with your target audience.
Seeking inspiration for effective ad formats? Our article is tailored to provide you with the insights you need. Explore our collection of display ad examples to ignite your creative spark today!
Display ads come in various formats, tailored to different advertising channels such as social media platforms or websites within the Google Display Network.
Common ad formats include:
Banner ads, typically rectangular in shape, can be positioned at the top, bottom, or middle of a website. They come in horizontal or vertical configurations, often static but occasionally featuring a GIF-style graphic for added movement.
Rich media ads engage users through interactive elements, offering video, audio, or advanced features like games or forms.
Video ads appear during video playback, either at the beginning, end, or key points, with out-stream ads being standalone, text-based advertisements within webpages.
Native ads blend seamlessly with the media format they are in, such as sponsored content on social media platforms.
Creating effective display ads requires understanding best practices. Let’s examine three successful Google Display ad examples to illustrate these principles.
Visible, a cell phone provider, created a display ad highlighting their low-cost, no-contract services. The ad’s design aligns with the brand’s style, emphasizes the call-to-action, minimizes text, and features an engaging visual that symbolizes the freedom from contracts.
Allstate’s banner ad for their accident forgiveness program is simplistic yet impactful, with a clear message and strong branding elements. The call-to-action stands out, reinforcing the brand’s identity and offering immediate value to the viewer.
Fidelity Investments’ motion display ad for their financial services uses engaging visuals and a strong call-to-action to highlight their offerings and encourage action from potential customers.
LinkedIn’s banner ad encourages users to post free jobs, featuring a powerful message, focused image, and harmonious color scheme that draws attention and promotes action.
Adobe’s display ads showcase their product offerings with bright colors, eye-catching graphics, and action-oriented language, reinforcing their brand and promoting their services effectively.
Airbnb’s ad focuses on the unique benefit of pet-friendly stays, using a strong logo, an overlay for emphasis, and a clear call-to-action to highlight their unique selling point.
Atlassian’s display ads demonstrate strong branding, contemporary design, and minimal text, ensuring brand recognition and clear communication of their products’ features.
Canva’s display ads emphasize the ease of use of their graphic design platform, using industry knowledge, simplicity, and images to engage users and encourage action.
Samsung’s display ads focus on brand awareness and product features, using crisp images and minimal text to convey their message effectively.
When creating your own Google Display ads, avoid common pitfalls such as boring design, lack of visual elements, vague calls to action, disorganized layouts, weak content, and failing to conduct A/B testing.
By analyzing these examples and avoiding common mistakes, you can create more effective display ads for your business. At WebFX, we offer a range of PPC packages to help your business grow and achieve valuable results through targeted display advertising.
For assistance in crafting display ads that deliver results, contact us online to explore how we can help you maximize your ad spend and achieve your business goals.
