Unhappy with your conversion rate? Seeking strategies to enhance your marketing efforts for increased conversions? A conversion rate optimization (CRO) tool could be the key to understanding the barriers to conversion on your website. This article presents 15 top CRO tools to elevate your conversion rates.
**P.S.** Curious about your current conversion rate? Access our free conversion rate calculator!
[Image: Google Analytics home page](https://www.webfx.com/wp-content/uploads/2021/10/google-analytics-cro-tool-1024×412.png)
**Cost:** Free
Google Analytics tops our list of CRO tools, offering comprehensive insights into user behavior on your site. Analyze click-throughs, page visit durations, and more to identify potential conversion roadblocks.
[Image: Example page of Google Analytics data](https://www.webfx.com/wp-content/uploads/2021/10/google-analytics-numbers.png)
This data-driven tool reveals crucial metrics like bounce rate and time on page, helping you refine areas causing user disengagement or loss of interest.
[Image: Plerdy Conversion Rate Optimization Tools page](https://www.webfx.com/wp-content/uploads/2021/05/plerdy-1024×415.png)
**Cost:** Free subscription with premium options starting at $23/month
Plerdy is a CRO platform providing customer behavior analytics and tracking. It empowers marketers, UX/UI designers, sales teams, and SEO specialists with valuable insights.
[Image: WebFX MarketingCloudFX home page](https://www.webfx.com/wp-content/uploads/2021/10/marketingcloudfx-cro-tool-1024×330.png)
**Cost:** $299-$999 per month for new customers, $99-$299 for existing ones
MarketingCloudFX is an integrated solution for gathering audience data and making informed marketing decisions. VisitorRecorderFX offers real-time insights into audience engagement.
[Image: mixpanel home page for CRO](https://www.webfx.com/wp-content/uploads/2021/10/mixpanel-cro-tool-1024×367.png)
**Cost:** Free plan available, $24/month for growth plan, custom pricing beyond
Mixpanel is a CRO tool for deep audience understanding, revealing audience demographics, website behavior, and funnel exit points.
[Image: Woopra home page](https://www.webfx.com/wp-content/uploads/2021/10/woopra-cro-tool-1024×417.png)
**Cost:** Free option available, $999+/month for advanced plans
Woopra is a customer-focused data tool that tracks user journeys and conversion paths, aiding in identifying conversion hurdles.
[Image: Google Optimize Home Page for conversion rate optimization](https://www.webfx.com/wp-content/uploads/2021/10/google-optimize-cro-tool-1024×471.png)
**Cost:** Free
Google Optimize allows you to test website changes and optimize for audience conversion, offering A/B and multivariate testing options.
[Image: survey monkey cro tool 1024×350.png](https://www.webfx.com/wp-content/uploads/2021/10/survey-monkey-cro-tool-1024×350.png)
**Cost:** $25-$75+ /user/month
Survey Monkey enables direct feedback from your audience through customized surveys, providing insights for improving conversion processes.
[Image: hotjar cro tool 1024×407.png](https://www.webfx.com/wp-content/uploads/2021/10/hotjar-cro-tool-1024×407.png)
**Cost:** $99-$989+/month
Hotjar is an ideal CRO tool for visualizing user interactions, using heatmaps and conversion funnels to understand user behavior and improve the conversion process.
[Image: crazy egg cro tool 1024×350.png](https://www.webfx.com/wp-content/uploads/2021/10/crazy-egg-cro-tool-1024×350.png)
**Cost:** Request a demo
Crazy Egg allows you to test new ideas for conversion rate improvement, using heatmaps and snapshots to understand user engagement and identify design flaws.
[Image: sessioncam cro tool 1024×398.png](https://www.webfx.com/wp-content/uploads/2021/10/sessioncam-cro-tool-1024×398.png)
**Cost:** Contact for pricing
SessionCam offers in-depth user behavior analytics, including session recordings, funnels, heatmaps, and form analytics, to refine conversion processes.
[Image: pagespeed insights cro tool 1024×356.png](https://www.webfx.com/wp-content/uploads/2021/10/pagespeed-insights-cro-tool-1024×356.png)
**Cost:** Free
Google Pagespeed Insights helps identify and improve site load times, crucial for maintaining user engagement and conversion rates.
[Image: typeform cro tool 1024×336.png](https://www.webfx.com/wp-content/uploads/2021/10/typeform-cro-tool-1024×336.png)
**Cost:** $35-$70/month
TypeForm allows you to engage with your audience through interactive forms and surveys, gaining insights into conversion barriers.
[Image: fullstory cro tool 1024×345.png](https://www.webfx.com/wp-content/uploads/2021/10/fullstory-cro-tool-1024×345.png)
**Cost:** Contact for pricing
FullStory identifies points of friction in the conversion process, improving user experience and driving conversions.
[Image: usertesting cro tool 1024×366.png](https://www.webfx.com/wp-content/uploads/2021/10/usertesting-cro-tool-1024×366.png)
**Cost:** Contact for demo
UserTesting offers direct customer feedback through video interactions, providing deep insights into the conversion process.
[Image: heap cro tool 1024×362.png](https://www.webfx.com/wp-content/uploads/2021/10/heap-cro-tool-1024×362.png)
**Cost:** Contact for pricing
Heap collects data on user interactions to understand audience engagement and optimize conversion processes.
By utilizing these CRO tools, you’re well on your way to enhancing your conversion rates and attracting more qualified leads. For further assistance, WebFX, with a team of over 500 experts, has driven over $10 billion in sales and 24 million leads in the past five years. Contact us online or call 888-601-5359 to discuss our CRO services.
