Not part of the over 7 million advertisers leveraging Facebook’s platform? You’re missing out on a golden opportunity to connect with and engage your audience. What’s stopping you from launching a campaign? If it’s unfamiliarity with Facebook Ads Manager, you’re in the right place!This article offers a comprehensive Facebook Ads Manager guide covering:
Mastering Facebook Ads Manager
Creating Effective Ads
Monitoring Your Ad Performance
Continue reading to expand your knowledge! PS. Looking to enhance your social media and broader marketing efforts? Join the ranks of over 200,000 informed marketers by subscribing to our newsletter!Before embarking on your Facebook ads campaign, familiarize yourself with Facebook Ads Manager.Here are two pivotal steps to take before launching your first campaign:1. Establish your Business Manager accountTo kickstart your journey with Facebook Ads Manager, create a Business Manager account. This account grants you access to pages, ads, and more. To set up this account, follow these steps:
Visit business.facebook.com
Click Create Account
Enter your business’s name, your name, and email address
Select the primary Facebook page for your account
Complete your account setup
With your Business Manager account in place, proceed to set up advertising through your account. Here’s how to set up Facebook Ads Manager:
Navigate to the Business Manager settings
Under People and Assets, click on Ad Accounts
Select Add new Ad account
Create your account
Following these steps, you’ll be ready to manage ads on Facebook!2. Acquaint yourself with Facebook Ads ManagerOnce your account is set up, spend time exploring your dashboard to become comfortable with the features available. You can explore your dashboard to learn how to:
Launch ad campaigns and ad sets
Define target audiences
Allocate your ad budget
Track campaign performance and metrics
With Facebook Ads Manager established and familiarized with its tools, it’s time to create your first campaign. Stay tuned as we delve into how to create an ad in this Facebook Ads Manager guide:1. Select your buying type and ad objectiveThe initial step in setting up a Facebook ad is to choose your buying type and ad objective. By default, you’ll select Auction, but you can also opt for Reach and Frequency.Then, select your ad objective, which defines the focus of your campaign. Your ad objective falls under one of three categories:
Awareness
Consideration
Conversion
Decide what you aim to achieve with your ads. Are you aiming for brand recognition or direct sales? Your goal will dictate the most suitable objective category.Facebook offers a variety of objectives within each category:
Awareness
Consideration
Conversion
Reach
Traffic
Conversions
Brand Awareness
App Installs
Store Traffic
Engagement
Catalog Sales
Lead Generation
Video Views
Messages
For instance, if your goal is to drive in-store visits, the “Store Traffic” objective is ideal. Conversely, if your aim is to drive website traffic, “Traffic” is the best fit. After selecting your ad objective, move on to the next step: defining your audience.2. Define your budgetThe next step in this Facebook Ads Manager guide is to establish your budget. Understand how much you’ll be investing in your ad campaigns before launching them. With Facebook, you can set two types of budgets:
Daily budget: Allocate a daily budget for your campaigns. Once the budget is reached, your campaign pauses until the next day.
Lifetime budget: This is the total amount you’re willing to spend over the course of your campaign.
Utilize both budget types for an effective campaign. The lifetime budget helps you determine the overall spending, while the daily budget prevents you from exhausting your budget prematurely. For example, if you’re running a weeklong sale, setting a daily budget ensures your ad runs throughout the week rather than just on the first day.Additionally, you can set the campaign duration, including the start and end dates and the time of day for ad display.3. Define your target audienceUnderstanding your target audience is crucial for a successful ad campaign. Identify who is most likely to purchase your products or services and create a buyer persona to reach new customers. Define characteristics like age, location, education, interests, language, and occupation to create targeted ads.4. Choose your ad placementLearn where your ads can appear within Facebook Ads Manager. Options include desktop feed, mobile feed, right-hand column, Facebook Audience Network, and Instagram feed. You can let Facebook choose placements, or select them manually as you gain more experience.5. Optimize and deliver your adsAfter selecting your placement, choose optimization and delivery settings based on your ad objective. These options allow you to manage how your ad is delivered and optimized.6. Develop compelling ad contentOnce your ad setup is complete, focus on crafting engaging ad content. Decide on your ad format, such as image or video ads, and ensure high-quality visuals. Develop compelling ad text that encourages clicks.7. Set up the Facebook PixelSet up tracking for your Facebook ad by implementing the Facebook Pixel. This tool helps track user behavior on your site for future marketing efforts.8. Launch your adAfter finalizing your ad visuals and content, launch your campaign to reach potential leads.Once your ads are live, monitor your campaigns to ensure they deliver the desired results. Set key performance indicators (KPIs) to measure success, analyze individual campaigns, and make improvements where necessary.For assistance with Facebook Ads Manager, WebFX is here to help. With over 500 marketing experts and a track record of driving over $10 billion in sales and 24 million leads for clients in the past five years, we can help you craft a successful Facebook marketing campaign. Contact us online or call us at 888-601-5359 to speak with a strategist about our Facebook advertising services.
