Seeking to expand your online business? It’s crucial to establish diverse website conversion strategies to propel your company forward. Whether aiming to increase email subscribers or enhance product sales, defining conversion objectives is key. This article delves into the concept of conversion goals, outlines seven primary types of website conversions, and provides a four-step guide to setting conversion rate objectives. Continue reading to deepen your understanding, or reach out to us at 888-601-5359 to discover how our conversion rate optimization solutions can significantly boost your leads and sales.
A conversion goal is a predefined action on your website, such as making a purchase, completing a form, or subscribing to an email newsletter. You can establish multiple goals to align with your business objectives. The cornerstone of effective goal setting is ensuring that these goals are quantifiable.
Without measurable outcomes, you won’t be able to assess the effectiveness of your campaigns or determine if adjustments are necessary. Selecting the right types of website conversions for your business is essential for achieving better results.
Here are seven types of website conversion goals to consider for your business:
1. Purchase
The most prevalent form of website conversion is sales. For e-commerce platforms, this often translates to product purchases. Service-based businesses, on the other hand, focus on securing clients or one-time project hires.
2. Form Submission
Secondly, form submissions are a common conversion goal. These encourage users to sign up or request information, such as attending a seminar, subscribing to a newsletter, or requesting a quote.
Successful forms are concise, as asking for too much information can deter completion. Experiment with various form lengths to determine what resonates best with your audience.
3. Sign-up
Joining an email list or subscribing to a text message service is another key conversion goal. While email sign-ups may overlap with form submissions, it’s important to distinguish them due to their simplicity, often requiring only an email address.
These subscriptions provide valuable audience insights and facilitate the delivery of valuable content, whether through emails or text messages.
4. Clicking a Button
Conversions can be as straightforward as a button click. Whether it’s a download button, a pricing page link, or a product view, tracking button clicks can reveal how well your audience engages with your goals.
For instance, using buttons to direct users to pricing pages can help you gauge interest in those pages.
5. Create an Account
Account creation is a fundamental conversion goal for e-commerce businesses. It allows you to gather valuable customer data and enhance their shopping experience based on browsing behavior, while also tracking new potential customers.
This goal is effective in assessing the success of your strategies and tactics in encouraging sign-ups and account creation.
6. Content Shares
Content sharing is a crucial aspect of your website. If you aim to reach a wider audience, setting a conversion goal for content shares can be highly beneficial.
Tracking how many people share your content can indicate how effectively you’re engaging your audience.
7. App Install
App installation is a popular conversion goal, especially with the rise of mobile usage. For businesses with mobile apps, this goal can help increase app downloads and usage.
This is particularly useful if your audience is unaware of your app, as it allows you to market it effectively and track downloads and engagement.
Now that you’re familiar with various conversion goals, you may be eager to launch a campaign to track these objectives. Let’s explore four straightforward steps to set up different types of website conversions:
1. Define Your Campaign Objectives
Firstly, understand what you want to achieve with your campaign. Many conversion goals are smaller steps towards a larger objective. Establishing this larger goal will guide your choice of conversion strategies.
Most businesses aim to increase conversions, whether through product sales or client acquisition. By defining your overarching goal, you’ll be better equipped to select appropriate conversion strategies.
2. Understand Your Audience
When setting goals, it’s essential to know your audience thoroughly. Tailoring your conversion path to their desires can significantly improve conversion rates. Segmenting your audience based on interests and creating buyer personas can be incredibly beneficial.
Buyer personas help you understand different segments of your audience, enabling you to design a more suitable conversion path. Knowing your target audience allows you to set micro-goals that resonate with them and guide them towards completing your conversion goals.
3. Make Your Offer Clear
Ensure that your audience understands the value of your offer. People want to know what they stand to gain by choosing your business. Focus on the benefits of your offer, rather than the company itself.
Be clear and concise about the event or service, and avoid vague details. Clearly communicate the value of converting to your audience to motivate them to take action.
4. Utilize Effective Calls to Action (CTAs)
CTAs are vital in guiding your audience towards the next step and prompting them to take action. For all types of website conversions, use engaging CTAs to encourage action.
For example, a more compelling CTA for an event might be “Sign up to meet new people today!” rather than a generic “Sign up,” which can be more motivating.
With numerous types of website conversions at your disposal, it can be challenging to know where to start and how to implement them effectively. If you’re unsure about getting started, our team at WebFX can assist.
With over a decade of experience crafting conversion-focused campaigns, we’ve generated over $10 billion in sales and 24 million leads for our clients in the past five years. Whether your goal is to increase sales conversions, attract subscribers, or boost lead submissions, we have the expertise to help.
Ready to implement different types of website conversions for your business? Contact us online or call us at 888-601-5359 to speak with a strategist today.
