After several months of cultivating your business’s Facebook presence, you’ve established a considerable following, yet you’re eager to expand your reach and attract new customers. You’ve considered the possibility of leveraging Facebook ads, but are they the right strategy for your brand?
Facebook advertising presents a robust opportunity for businesses to connect with potential customers interested in their products or services. This approach can help you generate new leads and re-engage past leads, encouraging conversions. To streamline the process, utilizing Facebook ad management tools can transform advertising into a seamless endeavor.
Continue reading to explore six distinct types of Facebook ad software that can assist you in launching, executing, and managing your campaigns effectively.
P.S. Seeking marketing inspiration? Join over 200,000 marketers and subscribe to our newsletter for the latest insights on marketing strategies!
Cost: Free
At the forefront of our list of Facebook advertising tools is Facebook Ads Manager. This is the native tool provided by Facebook to manage ads directly on their platform. While basic, it offers all the essential functionalities for ad setup.
With Facebook Ads Manager, you can:
Create ad campaigns: Design campaigns tailored to your audience by selecting ad parameters, uploading creative content, and crafting compelling ad copy.
Review ad performance: Assess ad performance to refine and enhance your campaigns. Pause or adjust ads as needed to achieve optimal results.
Edit existing ads: Maximize performance by modifying ad schedules, budgets, and other elements.
Create and monitor ads remotely: Use the Facebook Ads Manager app to create and launch ads on the go, accessing performance statistics at your fingertips!
Cost: $83-$2519 per month
Revealbot stands out as an exceptional Facebook ad management tool for automating your campaigns. This software streamlines your Facebook advertising, saving time and resources. Here’s what Revealbot offers:
Bulk ad creation: Create multiple ad campaigns simultaneously with varied ad elements, saving hours of individual ad creation.
Custom automation: Automate over 20 actions in your Facebook ad campaigns, creating a streamlined process.
Custom metrics: Set and monitor custom metrics for your campaigns, gaining immediate insights into your benchmarks.
Custom timeframes: Focus on specific timeframes for your ad campaigns, making data analysis more targeted.
Cost: Request a demo
Hootsuite Ads is a prime Facebook marketing software choice for managing all your social media ads from a single location. It simplifies campaign management and accelerates campaign launches.
When utilizing Hootsuite Ads, you can expect:
Automated optimization: Automate the ad process to enhance efficiency, reallocating budgets to high-performing ads and setting performance triggers.
Real-time insights and analytics: Access real-time data on ad performance, identifying top performers and their impact on your business.
Simplified campaign management: Manage campaigns across various social media platforms without the need for multiple tools.
Collaboration features: Share insights and collaborate on ad creation, streamlining the approval process and enhancing ad impact.
Cost: $149 – $349 per month
Qwaya is a comprehensive Facebook advertising tool that simplifies ad management with features like scheduling and split testing, all within one platform.
With Qwaya, you can:
Schedule ads: Optimize ad delivery by scheduling campaigns at peak times.
Automated ad rotation: Prioritize high-converting ads by automating ad variations.
Ad templates: Create and save custom ad templates for efficiency.
Split testing: Identify the most effective ad version through testing.
Cost: $119+ per month
Adstage is a versatile Facebook advertising tool that offers an all-in-one solution, integrating with numerous other tools and providing campaign automation and valuable insights.
Adstage provides:
Automated campaigns: Streamline social media campaigns for a more effective strategy.
Data reporting: Gain insights from campaign metrics and identify top-performing campaigns.
Data export: Export data to analyze and gain actionable insights.
Ad rotation: Rotate ads to maintain effectiveness and combat ad fatigue.
Cost: Contact for information
Perfect Audience is a final Facebook advertising tool that focuses on campaign management and retargeting to bring leads back to your business.
With Perfect Audience, you’ll have:
Intuitive dashboard: Access a customizable dashboard for efficient ad management.
Conversion tracking: Monitor conversions to assess ad performance.
Advanced targeting: Reach your ideal audience through precise targeting.
Transparent reporting: Gain full visibility into campaign performance.
Managing Facebook ads can be daunting, but with the right tools, it becomes more manageable. If your schedule is packed and you need additional support, a Meta Business Partner such as WebFX can be invaluable.
Our team of over 500 social media experts can assist with your Facebook campaigns. We’ve generated over $10 billion in sales and 24 million leads for our clients in the past five years. Ready to enhance your Facebook advertising efforts?
Get in touch online or call us at 888-601-5359 to discuss our Facebook advertising services with a strategist!
