Understanding Pay-Per-Click (PPC) Management: A Key to Enhanced ROIMaximizing your investment in PPC advertising is essential for business growth. PPC management is a proven strategy to achieve this goal. It involves the oversight and management of your PPC strategy and campaigns by a PPC specialist or agency, ensuring that you achieve the highest possible return on investment.This article addresses the most frequently asked questions about professional PPC management, from the scope of services provided to the costs involved. Delve deeper to uncover insights on:
What constitutes PPC management?
The role of a PPC specialist or agency?
The services encompassed in PPC management?
The advantages of PPC management?
The cost of PPC management services?
Should you hire a PPC management firm?
Common FAQs about PPC management
For an immediate assessment of your current PPC strategy and campaigns, contact us online for a complimentary PPC audit. Alternatively, call 888-601-5359 to secure your audit, available to businesses with five or more employees and a monthly ad spend of at least $1000.PPC management involves the oversight of a company’s PPC strategy and budget. Whether managing in-house or through an agency, the focus is on crafting and optimizing PPC campaigns for optimal performance.
With the definition of PPC management in mind, let’s explore what PPC advertising management entails, particularly through the lens of a PPC specialist or agency.While some agencies offer PPC consulting services, others take on the full responsibility of executing the campaign. WebFX, for instance, provides both consulting and management services.With PPC management services, your PPC specialist or agency will handle tasks such as:
Keyword analysis
Channel targeting
Competitive analysis
Landing page creation
Campaign monitoring
PPC testing
Read on to learn more about these daily responsibilities:Keyword analysis is fundamental in PPC campaign management. It involves selecting the right keywords for your ads, such as when launching a PPC campaign on Google. Relevant key terms and phrases trigger your ads to appear in search results. With PPC management, you’ll conduct keyword research to identify related key terms for your ad.When asking, “What is PPC management?” many people assume it’s solely about managing ads in Google search results. However, PPC encompasses more than just search ads. Google offers display ads, which appear on third-party sites, and other channels like Bing and social media platforms like Facebook are also part of PPC advertising management.Competitive analysis is a crucial aspect of PPC campaign management, allowing you to stay ahead of the competition. This involves monitoring bid amounts, keyword selection, and ad copy to identify areas for improvement and outperform competitors.Your landing page is a critical component of your PPC ad campaigns. PPC advertising management focuses on creating engaging landing pages that keep leads interested in your content. A well-designed landing page tailored to your advertisement can provide the necessary information to your audience.Monitoring your PPC campaign is another vital aspect of PPC management. It involves tracking performance to ensure the campaign is delivering the desired results. Monitoring helps ensure you’re achieving the desired return on investment (ROI) from PPC.In addition to monitoring, testing is a crucial component of PPC management. This involves testing various elements of your ad to ensure you’re delivering the best possible version. Platforms like Google make it easy to test your ads, creating multiple versions to deliver the most effective ad to your audience.Now that you understand what PPC management is, let’s explore some of its benefits and its significance:PPC campaign management can significantly reduce costs by monitoring the performance of your ads. Your manager will identify high-performing ads and eliminate those that aren’t driving sales or revenue.PPC advertising management also improves Return on Ad Spend (ROAS). Your PPC manager will continuously optimize your campaigns based on performance results.The right PPC management strategy can drive impressive results for your business. Your manager will research the highest-value keywords, optimize bidding strategies, and analyze competitors’ ads to ensure your ads drive revenue.On average, businesses spend between $100 and $10,000 per month on PPC advertising in 2024. However, keep in mind that this doesn’t include the costs of hiring an external agency or in-house staff.Let’s explore two PPC management cost models:
In-house PPC pricing
PPC management agency pricing
When managing in-house, the primary costs are associated with maintaining staff, including salaries and additional compensation.When you hire a PPC management company, costs depend on the type of package you choose. Some companies have a fixed rate, while others charge based on your PPC ad spend.Considering all the information, you may be wondering if you should hire a PPC management company. A PPC company can offer significant benefits to your business.Here are a few reasons to consider hiring a PPC management agency:
Expertise in PPC campaign creation
Expertise in monitoring and optimizing campaigns
Competitive advantage through better campaign performance
More time to focus on other business projects
Here are some situations where hiring a PPC management company might be beneficial:
New to online advertising
Lacking an in-house digital advertising team
Not having the time, resources, or knowledge to manage PPC campaigns effectively
PPC management encompasses a variety of strategies and tasks, such as keyword research, competitor analysis, PPC ad bidding, A/B testing, and ongoing campaign monitoring and optimization.Managing your own PPC campaign is possible, but it’s crucial to consider if you have the in-house resources to do so effectively. PPC management is essential for driving success with PPC.With the right PPC strategy, you can generate leads and revenue for your business. If you’re overwhelmed by PPC advertising management, partnering with a PPC company like WebFX can help. As a Google Premier Partner, we’ve managed over 650 PPC campaigns and have over 28 years of experience. Discover our locations by city:
Jacksonville PPC agency
Dallas PPC agency
Denver PPC agency
For more information on PPC management, contact us online or call us today at 888-601-5359 to discuss our PPC management packages!
