Blog Editorial Calendar： 4 Benefits of Using One [Free Template]

Are you facing challenges in maintaining consistency with your blogging efforts?Rest assured, you’re not alone.Many businesses grapple with the demands of blogging, from content creation to editing and publishing. The process involves numerous steps that require meticulous tracking.Introducing the ideal solution: a blog editorial calendar.Implementing a blog editorial calendar can significantly enhance your ability to nurture a loyal readership by ensuring consistent content delivery.That’s why we have developed a free editorial calendar to assist you in tracking all your blog posts, from inception to publication, ensuring a seamless workflow.Jump to your preferred section:

What is a blog editorial calendar?

Our free blog editorial calendar

Benefits of using an editorial calendar

Additionally, we’ll address common queries regarding the use of editorial calendars!A blog editorial calendar, also known as a content calendar, is a pivotal tool designed to streamline the management of your blog. It outlines the content you’re creating, the publication timelines, and other crucial aspects of your content strategy. Essentially, it serves as a central repository for tracking content development and relevant information.While each calendar may vary, starting with an editorial calendar template can significantly organize your process, save time, and adhere to best practices for small and medium-sized businesses, enterprises, and startups.Need a simple, user-friendly editorial calendar? Download our free template!This template will assist you in:

Recording due dates and publication dates

Tracking the responsibility for specific content types

Outlining the topics to be covered

Identifying keywords for your writers to target

Assigning target personas for each piece of content

Noting specific calls to action (CTAs) for your writers

Utilizing an editorial blogging calendar brings numerous benefits to your business, including:One of the primary advantages of using an editorial content calendar is the enhancement of communication between you and your content creators. Miscommunication over IM or email can lead to frustration, but an editorial calendar can prevent this.By utilizing a blogging calendar, communication is improved as it provides a central hub accessible to all, keeping everyone informed about writing projects. With a documented record of assignments in one document, everyone remains aligned.As you generate more content, documentation becomes essential. It not only streamlines communication but also serves as a record of your content creation process.Instead of dealing with multiple emails about content projects, you have documented information on each, specifying target keywords and audiences. This saves time by eliminating the need to answer the same questions repeatedly.Furthermore, it reduces stress for your writers, allowing them to focus on content creation rather than worrying about details.In addition, you gain a comprehensive record of your content, providing insights into what exists and what gaps need to be filled.An editorial calendar for blogging helps maintain a record of responsibilities. It documents not only who is responsible for content creation but also when content should be submitted and published.This enables you to easily follow up with your writer if a due date approaches and content is not ready.Consistency is key when creating content for your business. It sets expectations for website visitors and fosters a sense of comfort upon their visits.Using an editorial calendar template for blogging ensures everyone receives the same information for their projects. Everyone knows the topic, necessary details, and target audience.This consistent approach allows your content team to dedicate more time and effort to producing high-quality content for your website.If you and your team continue to feel overwhelmed with content creation despite implementing a blog editorial calendar, consider outsourcing to the experts at WebFX.Our team of over 100 specialized content writers has created content across numerous industries. We can alleviate your workload by crafting blog content in your company’s voice, optimized for search engine rankings.Contact us online or call us today at 888-601-5359 to discuss our content marketing services with a strategist!