Marketing emails serve a multitude of purposes, including driving sales, disseminating valuable information, and enhancing brand recognition. However, their effectiveness hinges on their design, which must incorporate key elements. Many emails benefit significantly from the inclusion of banners.
Email banners are visual components, typically positioned at the top of an email, designed to capture the recipient’s attention and complement the email’s body content. They can significantly boost engagement and conversion rates when strategically employed.
On this page, we present 10 distinct email banner examples to inspire your own designs. We will analyze banners from the following companies:
1. Designmodo
2. Elysium
3. Shutterstock
4. Polaroid
5. NFL Sunday Ticket
6. Paperless Post
7. Lego
8. Aldo
9. Pendleton Whisky
10. Nintendo
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The first example comes from Designmodo, featuring a minimalist blue banner with white text. This design is effective for not overwhelming users and prioritizing text over excessive visuals. Designmodo also includes a simple call-to-action (CTA) button for users to click and watch a presentation.
Elysium provides another excellent email banner example, slightly more complex than Designmodo’s. It utilizes a plain background with text and a CTA button, but also incorporates background photos showcasing the company’s product. The message is more engaging, offering a chance to save money on an Elysium subscription, with a captivating CTA phrase, “Save Now.”
Shutterstock’s email banner showcases a detailed image of an eye, emphasizing the company’s focus on selling images. This eye-catching design not only draws attention but also displays a sample of their products. Notably, the banner includes webpage design elements, such as a shopping cart icon and a “Log in” button, guiding users to different sections of the Shutterstock website.
Polaroid’s email banner presents a vibrant, iconic design using the classic Polaroid rainbow colors and a high-quality photo of a classic Polaroid camera. The bold headline, “The Original is back,” captures attention and highlights the banner’s overall effect.
NFL Sunday Ticket’s email banner combines typical NFL branding with a football stadium photo, emphasizing the savings available to new subscribers. This design ensures that the most critical information is prominently displayed, ensuring users see the promotion even if they don’t read the entire email.
Paperless Post’s email banner features webpage design elements, such as a navigation bar at the top of the page, guiding users to different sections of their website. This design helps keep users engaged and provides valuable information about the company.
Lego’s email banner resembles a website, with a navigation bar, “Lego Shop” logo, and “Account” button. This design is effective for driving traffic to the Lego website and includes a lower section that incentivizes a purchase.
Aldo’s email banner also resembles a website, with a navigation bar and a “50%” promotion that is impossible to ignore. This design is effective for highlighting a sale and ensuring users see the most important information first.
Pendleton Whisky’s email banner promotes the company’s branding, with an image of the product and a cowboy on a horse. The text states, “We are true western tradition,” instantly conveying the brand’s identity.
Nintendo’s email banner serves as another excellent example, with a “happy birthday” message and a picture of their most famous characters. This design helps form a deeper connection with the recipient, suggesting a company investment in the user’s experience.
Creating effective email banners requires careful design and consideration of your brand’s identity. By analyzing these examples and incorporating their strategies, you can enhance your own email marketing campaigns and achieve better engagement and conversion rates.
If you’re looking for assistance with your email marketing efforts, consider partnering with a professional agency like WebFX. With decades of experience in digital marketing, our email marketing services can help you reach the right audience with the right emails, including stunning email banners.
Interested in working with us? Call us at 888-601-5359 or contact us online today!
