Prior to Instagram’s rise, Hipstamatic was a highly sought-after app. Yet, even before the advent of smartphones, Lomography had already captured the hearts of photography enthusiasts. Those who have been even remotely interested in photography over the past five years will likely have heard about Lomo cameras. These are playful, plastic, and toy-like film cameras renowned for their distinctive lo-fi photography. For amateur photographers, Photojojo is a go-to destination. They offer an array of intriguing equipment that can significantly enhance your photographic endeavors. Following Polaroid’s discontinuation of instant film production in 2008, a few enthusiasts refused to let this photography format fade away, giving rise to the Impossible Project. They acquired and leased old Polaroid manufacturing equipment, and by 2010, they began offering instant films that were compatible with vintage Polaroid cameras. You might be wondering, “Why would anyone opt for expensive instant film photography with camera phones readily available?” The answer lies in the unique appeal of instant photography. This is why it continues to thrive. If creativity is your aim in photography, Lensbaby offers the tools to achieve this. With its distinctive lenses, Lensbaby allows for the creation of tilt-shift and off-center focused images at a fraction of the cost of dedicated tilt-shift camera systems. If you know someone deeply invested in mobile phone photography, you’ve likely seen these lenses attached to their phone as they capture their morning latte art for Instagram posts. Jokes aside, Olloclip does provide lenses that can elevate casual mobile phone photography to a new level. For those who take their phone photography seriously, the Moment Lens might be the ideal choice to extract the best image quality from your smartphone. However, priced at $99 USD per lens, they are undoubtedly a significant investment. If you’re on the hunt for film cameras and specific equipment, Bellamy from Japan Camera Hunter could be your best bet. Based in Tokyo, Bellamy specializes in sourcing cameras for enthusiasts. My visit to Tokyo last year confirmed it as a photographic equipment haven. While not a conventional store, Bellamy will likely assist if approached with a genuine request. For those in need of professional photo equipment, B & H Photo is a reliable source. Whether you’re setting up a studio or preparing for a photo expedition, you’re likely to find everything you need here. If B & H doesn’t carry what you’re looking for, Adorama is a strong alternative, and vice versa. These two online platforms are your best options for discovering new photographic equipment.