Google dominates the paid search market with over 70% share and approximately 30% of global digital advertising expenditure. This commanding position within the digital advertising industry underscores the significance of Google Ads certifications for marketers.
Earning a Google certification is an excellent way to showcase your expertise in digital advertising, setting you apart as a knowledgeable professional to clients, supervisors, or potential employers. Continue reading to discover:
– What Google Ads certifications entail
– The process to obtain your certification
– Essential exam details
– And more!
A Google Ads certification is an accolade granted by Google to individuals who successfully pass any of its advertising exams. This program acknowledges the time and effort invested in learning Google Ads.
The certification program comprises training modules and resources designed to prepare you for the final exam.
Google offers certifications across various subject areas, categorizing them based on the different types of ads marketers can run through Google Ads, its suite of digital advertising tools.
Currently, you can earn the following Google Ads certifications:
– Google Ads Search Certification – Assessing your knowledge of Google Search ads.
– Google Ads Display Certification – Evaluating your familiarity with Google Display ads.
– Google Ads Video Certification – Measuring your understanding of video advertising through YouTube and Google Video partners.
– Shopping ads Certification – Assessing your knowledge of Shopping ads.
– Google Ads Apps Certification – Testing your knowledge of app campaigns.
– Google Ads Measurement Certification – Measuring your familiarity with Google’s performance tracking capabilities.
While a certification indicates a certain level of proficiency in Google Ads, it does not necessarily mean you are a master of the platform. To fully utilize your new knowledge, explore the platform and test various strategies to determine which tactics yield results.
Additionally, stay updated on advertising updates by seeking out relevant resources.
Our YouTube channel offers numerous videos on Google marketing strategies, including one on Google Ads remarketing, which we have linked below.
Now, returning to your regularly scheduled Google Ads content.
Your certification exam will be taken through Google Ads Skillshop. Learn more about Skillshop in the following section.
Google’s Skillshop is the platform where you will complete Google training courses and take certification exams.
Google also provides courses for other products through Skillshop, such as Google Analytics and Waze, if you wish to expand your knowledge beyond Google Ads.
To use Skillshop, you need a Google account. If you don’t have one, now is the time to create it.
If you already have a Google account, follow these steps to learn Google Ads and earn your certifications:
1. Log in to the Skillshop website using your Google credentials. Google will save your course progress and certifications to your account.
If you work for an organization with Google Partner status, use an account connected to your organization, as your certification may help maintain your Partner status, depending on the chosen topic.
2. Navigate to the Google Ads certifications page and select the certification you wish to earn.
3. Once you choose a subject, you’ll find a page with learning resources, a pre-test, and the final exam. Utilize the study resources to help you learn Google Ads, as some may appear on your exam. Start by working through each module.
4. After completing the learning resources, take the pre-test.
5. When confident in your Google Ads skills, take the final exam to earn your certification!
Advertising courses and exams are free, including all modules, practice tests, and the actual certification.
The only “costs” to consider are the value of your time and any additional resources you choose to purchase (though everything you need to pass the exam is free).
Avoid taking any certification exam that costs more than zero dollars.
Here are the key details about obtaining your Google Ads certifications:
– The courses and exams are lengthy, requiring significant preparation time.
– You have multiple attempts to pass the exam.
– The grading system is more stringent than in traditional school settings.
– Your certification expires annually, necessitating recertification.
Take your time with the training modules, read Google’s help documentation, and don’t look up or share answers online.
We are excited to see your skills grow and offer a wealth of content related to digital advertising and other digital marketing aspects on our website.
Best of luck with your exams!
