Discover the ins and outs of pay-per-click (PPC) advertising and its leading platform, Google Ads (formerly Google AdWords), through an array of 50 compelling statistics. Determine if Google Ads is the ideal ad network for your business with these insights, categorized into the following sections:
General PPC statistics
General Google advertising statistics
Business advertising statistics
User behavior statistics
Google Ads reach and results
Google Ads costs
Google Shopping Ads statistics
Publisher and revenue statistics
Continue reading to delve into these statistics and gain deeper insights. To stay updated on the latest in Google Ads and digital marketing, subscribe to our Revenue Weekly newsletter!
Let’s begin by examining some general PPC statistics:
Around 65% of small- to medium-sized businesses (SMBs) operate their own PPC campaigns.
The overall average conversion rate for PPC is 2.35%.
Paid ads can be up to five times more effective on mobile devices compared to desktop computers.
Personalized ads experience a 30% higher sales rate.
Google Ads holds a dominant position in the ad network landscape. Below are statistics highlighting its dominance:
Over 80% of desktop searches occur on Google.
As of 2022, Google generated nearly $225 billion in ad revenue.
Google is projected to account for 24.6% of the digital advertising market by 2025.
Google holds a 83.49% search engine market share globally.
In the United Kingdom, Google has a 93.69% search engine market share.
How do businesses perceive and utilize Google Ads? The following statistics shed light on their views and usage:
79% of marketers consider PPC ads essential to their company’s success.
The average SMB allocates seven times more funds to paid advertising than to SEO.
Over 80% of companies use Google Ads for their PPC campaigns.
More than 84% of businesses intend to employ Google Ads in 2024.
43% of advertisers identify lead generation as their primary reason for using Google Ads.
More than 90% of businesses advertising on Google Ads use the Google Ads Editor to manage their campaigns.
Understanding how online users interact with Google Ads is crucial. The following statistics provide insights:
98% of individuals prefer online shopping.
75% of users find ads in Google search results to enhance their search experience.
63% of people have clicked on a Google Ad at some point.
41% of users trust paid ads.
50% of users cannot differentiate between paid search ads and organic search results.
94% of users immediately skip over paid search ads.
65% of people click on ads while in the market for a purchase.
90% of consumers believe ads significantly influence their purchase decisions.
63% of consumers prefer clicking on Google Ads over other types of paid ads.
80% of users are more likely to click on an ad if it mentions a business location.
33% of users click on ads to answer specific questions.
26% of users click on ads because they mention a brand they recognize.
Ultimately, the value of Google Ads lies in the results it can generate. The following statistics illustrate these results and its global reach:
Approximately 80% of online users see ads daily through the Google Display Network.
The Google Display Network reaches over 90% of the global Internet population.
The Google Display Network includes over 2 million videos, websites, and apps.
The top 3 paid ads in Google search results receive an average of 41% of clicks.
The average click-through rate (CTR) for Google Ads is 4-6%.
Google estimates Google Ads delivers an 800% return on investment (ROI).
The average Google Ads conversion rate is 3-6%.
The average CTR for the top-ranking ad in Google search results is 7.94%.
Paid ads can increase brand awareness by up to 33%.
While the potential of Google Ads is evident, the cost of utilizing paid ads is a consideration. Here are some statistics to help understand the expenses:
Google suggests new advertisers start with a daily ad spend of between $10 and $50.
The average monthly cost of Google Ads for SMBs is $100-$10,000.
Brands typically allocate 12% to 30% of their monthly ad budget to Google Ads management.
The average cost per click (CPC) for the Google Search Network is $0.11-$0.50.
The average cost per lead (CPL) for Google Local Services ads is $6-$30.
Google Shopping Ads, a highly successful ad format, includes product images and pricing information. Here are some statistics about this ad type:
Google Shopping Ads drive over 75% of all retail search ad spend in the United States.
85% of clicks on all Google Ads campaigns come from Google Shopping Ads.
The average conversion rate of Google Shopping Ads is over 1.91%.
The average CTR of Google Shopping Ads is around 0.86%.
The average CPC for Google Shopping Ads is $0.66.
Finally, let’s explore statistics focusing on ad publishers and revenue distribution:
Approximately 58.5 million sites worldwide use Google AdSense.
Google distributes about $10 billion to its AdSense publishers annually.
Google receives 33% of all mobile ad spending on its ad network.
68% of the revenue generated by hosted ads goes to publishers.
Explore Google Ads further by utilizing the platform and launching your first campaign. For assistance, reach out to WebFX, a leader in PPC advertising and a top Baltimore PPC agency. Our comprehensive paid search services and Google Local Services ad management plans offer a complete solution for advertising on Google Ads and Bing Ads (now Microsoft Advertising). With over 650 successful pay-per-click campaigns managed and more than $10 billion generated in revenue for our clients, we are a premier choice for SMBs aiming to maximize their digital advertising efforts.
Connect with us online today or call us at 888-601-5359 to learn more!
