Content marketing outperforms traditional marketing by generating three times more leads. To achieve top search rankings and attract more leads and revenue, crafting valuable content is crucial. But which digital content types are most effective? Elevate your content marketing strategy with these 13 innovative content formats and understand why they are successful.
Creative content examples span various forms, from website pages to external projects. This article delves into 13 highly valuable digital content marketing types. Curious about a specific type? Simply click the list below to navigate directly to each section.
Search engines and site visitors favor fresh, high-quality content. Blogging offers regular updates to your audience and the opportunity to rank for more relevant keywords. Blogs can share business updates, industry news, and valuable tips. Additionally, monetizing blogs through ad placements and sponsorships can enhance revenue while driving traffic and leads.
Campaign Monitor, an email marketing platform, excels in maintaining an updated blog with insightful content marketing. Alongside sharing software information, they provide valuable email marketing tips to their audience.
Why it works: Blogging enables frequent updates, enhances keyword rankings, establishes your business as an industry authority, and provides customer value.
Visual content, including videos, images, and infographics, is highly engaging.
Videos are ten times more likely to engage customers than text. Video marketing is a powerful digital content strategy, boosting brand engagement and conversions. Adding videos to landing pages can increase conversions by 80 percent. Popular ridesharing company Lyft uses creative video content in their “Undercover Lyft” series on YouTube, featuring celebrities posing as drivers, enhancing brand reach and engagement.
Why it works: Video marketing expands your company’s reach, improves engagement, offers insights into products, services, and culture, and has a significant SEO impact.
Images increase content views by 94 percent compared to text-only content. Incorporating images into content can help engage more people. Companies like WeWork showcase their unique brand and offerings through vibrant photography, providing clients with an inside look at their spaces.
Why it works: Custom images and graphics differentiate your content from competitors, highlight your brand’s personality, and boost content views.
Infographics present data visually, making it easier to understand. Data visualization enhances brand engagement and makes valuable information accessible. Airbnb created an infographic to highlight summer travel trends, promoting booking options and Airbnb Experiences.
Why it works: Infographics are highly shareable, contribute to backlinks, simplify complex information, and encourage customer action.
Case studies offer compelling social proof, validating your brand’s credibility. Payment processing app Square utilizes case studies to showcase client success, featuring engaging photography and testimonials.
Why it works: Case studies demonstrate your results, provide social proof, and encourage collaboration.
Ebooks, guides, and long-form content serve as valuable resources, providing in-depth information. These can be gated to collect email addresses, helping to grow your email list and nurture leads.
Why it works: Long-form content offers value, positions you as an industry leader, and grows your email list.
Social media posts enhance content marketing by providing an inside look at your brand. Fashion brand Madewell uses social media to showcase their brand image and encourage site visits.
Why it works: Social media connects with current and potential customers, fostering engagement among a wide audience.
User-generated content leverages fans and followers for creative content marketing, keeping your site fresh. National Geographic celebrated reaching 100 million Instagram followers with a contest encouraging followers to share their photos, generating over 140,000 posts.
Why it works: User-generated content leverages word-of-mouth marketing and keeps your content strategy up-to-date.
Email newsletters keep subscribers informed and develop relationships. Author Morgan Harper Nichols uses daily emails to share short poems and art, along with updates on events like her new book launch.
Why it works: Email newsletters provide a high ROI, are great for lead nurturing, and deliver valuable information directly to leads’ inboxes.
Data-driven content is more trustworthy to 75 percent of people. HubSpot utilizes original research and data in SlideShare presentations to position itself as a thought-leader.
Why it works: Original research and data add credibility, making content more trustworthy and driving valuable traffic.
Webinars generate high-quality leads, boost brand awareness, and enhance product/service understanding. Google Partner’s Academy on Air webinars provide valuable marketing insights and encourage companies to become Google Partners.
Why it works: Webinars educate potential customers, serve as valuable resources for existing clients, and demonstrate authority.
Podcasting is a growing content marketing tool that expands your online reach. The Creative Class podcast, co-hosted by Kaleigh Moore and Paul Jarvis, offers freelancers valuable insights and promotes their online freelancing course.
Why it works: Podcasting reaches more customers, positions you as an expert, and provides a unique channel for engagement.
Q&A posts and interviews answer frequently asked questions, showcase expertise, and engage leads. The WebFX talent acquisition team answered burning questions in a Q&A post on their blog, offering valuable insights for applicants.
Why it works: Q&As and interviews address FAQs, highlight knowledge, and engage leads.
Interactive content and tools keep visitors engaged, decreasing site bounces. Roadtrippers, a mobile app for planning road trips, incorporates interactive tools that allow travelers to customize their trips.
Why it works: Interactive content and tools boost engagement, reduce site bounces, and provide value to visitors.
Live chat enables real-time interaction with your audience. Urban Outfitters offers a seamless live chat experience, providing support throughout the shopping process.
Why it works: Live chat offers instant answers, interacts with leads in real-time, and collects valuable information.
WebFX offers custom content plans to help you rank in search results, engage leads, and provide the information needed to take the next step with your brand. Explore their content marketing services and contact them to get started!
