Seeking to engage with fresh, pertinent leads and cultivate a dedicated online audience? Social media advertising is the key to attracting the right individuals.This page presents over 50 social media advertising statistics, illustrating the impact of active participation on today’s leading platforms to enhance brand engagement. Explore the following topics:
Global social media advertising statistics
Facebook advertising statistics
Instagram advertising statistics
YouTube advertising statistics
LinkedIn advertising statistics
X (Twitter) advertising statistics
TikTok advertising statistics
Influencer advertising and marketing statistics
Social media user behavior statistics
Seeking a top-tier social media advertising partner? Look no further—meet WebFX, your go-to experts for social media advertising!On a global level, social media advertising is a pivotal tool for brands to connect with consumers and vice versa. Billions are invested in social media ads, with no signs of slowing down:
Global social media advertising ad spending is projected to exceed $255 billion by 2028
Global social media advertising ad spending is expected to surpass $219 billion by the end of this year
Global social media mobile ad spending could hit $212 billion by 2028
There are 5.17 billion social network users worldwide
The U.S. has generated approximately $76 million in social media ad spend
$6.06 is the average social media advertising cost-per-mille (CPM)
Social media ad impressions were 324% higher at the end of 2023 than at the end of the previous year
62% of the global population uses social networking sites
46% of mobile app developers consider social video ads to be the most effective
0.98% is the average global social media advertising click-through rate (CTR)
With over three billion monthly active users (MAU), Facebook is the go-to platform for brands looking to expand their reach through social media advertising. Learn more about Facebook’s advertising landscape with these statistics:
Meta’s advertising revenue totals $131 billion
Over 10 million advertisers actively use Facebook’s ad platform and tools for their campaigns
67% of global marketers have leveraged Facebook ads
53% of global marketers intend to boost their use of Facebook for advertising and marketing purposes in the future
29% of B2B and B2C marketers believe Facebook offers the best return on investment (ROI)
Instagram, a hub for sharing visually appealing content, is also a gateway for businesses to engage with over two billion users through dynamic and interactive ads. Discover the effectiveness of Instagram advertising with these statistics:
Instagram Reels ads can potentially reach 675 million people
Over 500 million people can be targeted with Instagram Story ads
Mixed Instagram campaigns (utilizing more than one type of ad) are 90% more likely to drive cost-effective results than single-ad strategies
52% of global marketers have employed Instagram ads
29% of B2B and B2C marketers claim Instagram offers the highest ROI
As the second most popular social media platform with 2.5 billion MAU, YouTube caters to a diverse range of content preferences. This platform offers ample opportunities to connect with potential leads through targeted YouTube ads.
YouTube’s global advertising revenue topped $31 billion in 2023
90% of marketers incorporate YouTube into their video marketing strategies
43% of U.S. ad buyers report that their largest clients use YouTube Shorts
30% of B2C marketers who use paid social ads utilize YouTube
26% of B2B and B2C marketers say YouTube provides the highest ROI
LinkedIn, a platform for professional networking, is the ideal choice for B2B companies looking to launch a social media advertising campaign. Here are the reasons why, based on LinkedIn ad statistics:
LinkedIn’s advertising revenue amounts to $5.9 billion
LinkedIn Message ads with Lead Gen Forms can produce up to 4 times more leads for marketers
Using LinkedIn ads with a single, large image can yield 38% higher click-through rates (CTR)
Purchase intent rises by 33% when marketers run ads on LinkedIn
0.9% of global advertising revenue is generated by LinkedIn
Once a rebranding target, X (formerly Twitter) remains a formidable social media platform. Here are the X (Twitter) advertising statistics that support this claim:
X (Twitter) has amassed over $4 billion in global advertising revenue
Over 237 million monetizable daily active users are on X (Twitter)
97% of users prioritize the visual aspects of X (Twitter) ads
30% higher brand recall is achievable with X ads that display a brand logo within the first three seconds of a video ad
X (Twitter) ad engagement has surged 22% in the past year
TikTok is the destination for brands looking to captivate audiences with engaging, informative, and quirky videos, offering a variety of advertising options. Here’s how other brands and marketers view TikTok advertising:
Bytedance’s advertising revenue totals $31.7 billion
TikTok reaches an average audience of 45%
43% of marketers plan to
