On average, users dedicate over a quarter of their online time to social media, specifically 28%. For businesses, engaging effectively on platforms like Facebook, Twitter, and Instagram is crucial. This page offers seven examples of how top brands interact with their followers on social media, along with tips for enhancing your own social engagement. Continue reading to expand your knowledge, and don’t miss out on subscribing to Revenue Weekly, our biweekly marketing newsletter, for more insightful tips delivered straight to your inbox!
Measuring the success of a social media marketing campaign is essential. Whether aiming to boost website traffic or increase brand recognition, engagement is the cornerstone of these objectives. Prioritizing post engagement can significantly contribute to larger goals, such as increased website traffic and improved brand awareness. When users engage with your content, it extends beyond mere interest; it triggers a chain reaction of success for your brand across social media and beyond.
Engagement can be measured through various actions:
Like your post
Share your post
Comment on your post
Click links to your website
These actions can lead to:
Increased brand visibility to friends and followers
Further engagement with your posts
Enhanced brand awareness
Increased website traffic
Higher conversion rates
Engagement sets the stage for a domino effect of success for your brand, both on social media and in other areas.
Top brands employ various strategies to connect and engage with their audience across different social media platforms. Below, we’ve highlighted some of the best examples of social media engagement to inspire your next campaign.
Burt’s Bees Interacts on Twitter
Burt’s Bees stands out as a social media engagement example due to their dedication to interacting with followers and replying to comments. Responding to questions or compliments in social media comments is a powerful way to engage, as it makes users feel heard and valued.
GoPro Holds a Contest on Facebook
GoPro effectively utilized a content contest on Facebook to encourage engagement. Their #HomePro challenge invited fans to share their best home moments, with daily winners receiving a GoPro camera and a subscription to GoPro Plus.
MoonPie Posts About Current Events on Facebook
MoonPie leveraged current events by creating a video post about their partnership with GFUEL, an energy drink with a MoonPie flavor, to coincide with the historic SpaceX launch in May 2020.
Chewy Speaks to a Cause on Instagram
Chewy, a pet supply brand, showcased its commitment to animal welfare by donating $700,000 worth of dog food to animal welfare organizations across the country, as highlighted in their Instagram post.
Pop-Tarts Posts About a Partnership with a Well-Known Brand on Twitter
Pop-Tarts’ collaboration with Good Humor to create ice cream bars was showcased on Twitter, demonstrating how teaming with other popular brands can boost engagement.
Wendy’s Holds a Poll on Facebook
Wendy’s used a poll on Facebook to encourage engagement, asking users about their favorite chicken nugget quantities, resulting in over 8,200 votes and increased interaction.
Stouffer’s User-Generated Content on Twitter
Food brand Stouffer’s engaged with user-generated content by retweeting a fan’s post about enjoying their frozen meals, showcasing real fans and encouraging others to interact with their content.
These examples can inspire your social media engagement strategies. Additionally, we’ve compiled tips on how to engage your audience effectively.
1. Limit Sales Efforts and Provide Value
Limiting sales-focused content and focusing on providing value can encourage engagement with your followers. Sharing valuable content, such as blog posts or industry insights, can help establish your brand as a reliable source of information.
2. Be Consistent
Consistency in posting is key to maintaining engagement with your audience. Aim to post at least twice per week on each platform to keep your brand top-of-mind.
3. Take Every Opportunity to Connect with Followers
Responding to comments and direct messages demonstrates that you value your followers’ input and are attentive to their needs.
WebFX can help you achieve your social media engagement goals with over 165,000 social posts for clients and a global presence, including London social media solutions and services in various locations. Contact us online or call 888-601-5359 to learn more about our social media services and get a free quote!
