Is your SEO strategy delivering the desired outcomes? As a marketer, your primary goal is to enhance brand recognition and conversion rates through effective SEO campaigns. Consider your SEO strategy as the vehicle that propels you towards your ultimate objective of business growth. To ensure that your SEO strategy is aligned with your goals, it is crucial to meticulously monitor your key performance indicators. Just as tracking landmarks is essential for reaching a destination, tracking your key SEO metrics is vital for understanding the factors that contribute to the success of your SEO efforts.
SEO monitoring tools act as navigation apps, guiding you along the right path and providing an estimated time of arrival. These tools also alert you when a reroute is necessary. If you are in search of the best or free SEO monitoring tools to kickstart your journey, keep reading.
SEO monitoring involves continuous tracking of your campaign’s performance to gain a deeper understanding of the critical metrics that drive the success of your SEO strategy. This process is akin to conducting regular Google position checks, which entails monitoring your website’s ranking on search engines and tracking metrics such as:
– Organic traffic
– Bounce rate
– Click-through rate (CTR)
– Keyword ranking
– Backlinks
– Page speed
– Conversion rate
Our list below features several tools that can assist you in performing SEO monitoring, some of which are available at no cost.
– Free SEO monitoring tools
– Paid SEO monitoring tools
Here’s a closer look at the best free SEO monitoring tools to track the key metrics that contribute to your SEO goals:
| Free SEO Monitoring Tool | Best for |
|————————–|———-|
| SEO.com | Tracking overall SEO performance and metrics |
| Google Analytics | Monitoring your site’s various SEO metrics |
| Google Search Console | Tracking crawl errors and monitoring the keywords your pages are ranking for |
| WebFX SEO Checker | Checking your site’s on-page, off-page, technical, and local SEO metrics |
| UpCity Free SEO Report Card | Comparing your site’s performance with a competitor’s |
| Bing Webmaster | Checking your site for technical SEO errors |
| SEOQuake | Scanning your site for errors |
| Check My Links | Checking for broken links |
Each of these free tools offers unique features to help you monitor your SEO performance and identify areas for improvement. To learn more about each tool and how it can benefit your SEO strategy, continue reading.
