Did you realize that 71% of B2B clients initiate product research via search engines like Google?For B2B clients to discover your products or services online, leveraging B2B search marketing is essential. This approach can help establish your brand in search results, attracting higher-quality leads and revenue.This guide to B2B search marketing delves into questions such as:
What constitutes B2B search marketing?
What strategies can be employed for B2B search engine marketing?
How can one effectively implement B2B search marketing?
Continue reading to expand your knowledge! P.S. Seeking marketing insights from industry experts? Join over 200,000 marketers by subscribing to Revenue Weekly!B2B search marketing involves enhancing your presence on search engines to drive traffic to your B2B website.Through B2B search engine marketing, you can utilize paid and organic strategies to promote your business.The ultimate objective is to boost your visibility in search results, enabling more individuals to discover your company and make purchases.In B2B search marketing, two primary strategies are employed to promote your company:1. Search Engine Optimization (SEO)SEO services are a key component of B2B search marketing, aimed at enhancing your website’s presence in search results organically. 
Users often rely on organic search results when seeking specific products or services.Given that 95% of search traffic is directed to the first page of search results, optimizing your website for ranking is crucial. Without an SEO strategy, your website may be overlooked in the top results.There are various tactics to enhance your website’s rankings in search results, including:
Optimizing webpages for relevant long-tail keywords to attract more qualified traffic
Creating content that drives qualified traffic from various searches
Improving your website’s load time for faster information delivery
Ensuring your website is mobile-optimized to rank in Google’s mobile-first index
2. Pay-Per-Click (PPC) AdvertisingPPC advertising is another effective method to promote your business through search engines. PPC involves creating paid ads that appear at the top of search results with an “ad” tag. 
PPC ads are advantageous for securing a top position in search results, ensuring your company is visible before competitors.These ads also enhance brand awareness, as even if prospects don’t click, they become familiar with your business. To achieve success with PPC advertising:
Bid on long-tail keywords to attract relevant leads while keeping cost per click (CPC) low
Integrate ad extensions to provide more information to your audience
Create a custom landing page to maintain prospect engagement
Utilize negative keywords to prevent ads from appearing in irrelevant searches
Now that you’re aware of the two strategies for B2B search engine marketing, it’s time to optimize your search engine presence! Here are three tips to enhance your B2B search marketing:1. Choose Relevant KeywordsBoth SEO and PPC rely heavily on keywords to ensure your business appears in the correct search results.Conduct keyword research to identify valuable terms for your B2B company, using tools like KeywordsFX. Focus on long-tail keywords, as they provide more insight into search intent.Long-tail keywords, typically containing three or more words, are ideal for campaigns, as they offer a clearer understanding of what your audience seeks.Targeting both types of keywords can help you reach individuals at various stages of the sales cycle, leading to more qualified traffic and conversions.2. Craft a Positive User ExperienceA crucial aspect of successful B2B search marketing is delivering a positive user experience (UX).User experience is vital for maintaining prospect engagement with your business.A positive UX can make the difference in whether prospects continue to engage with your business, especially considering the extended B2B sales cycle.A positive user experience involves delivering relevant information to your audience and ensuring your website or landing page is functional and user-friendly.3. Optimize Search Result TextOptimizing the text that appears in search results is a critical aspect of B2B search marketing.The text in search results can significantly impact whether users click on your listings.Optimize your title tag and meta description for SEO, and create descriptive ad text for PPC ads, using ad extensions to include additional business information.Optimizing search result text is key to generating more traffic and qualified leads, ultimately driving business growth.B2B search engine marketing is vital for attracting qualified leads. If you need assistance with your strategy, the experts at WebFX can help launch a tailored search engine marketing campaign.With over 28 years of digital marketing experience, we’re an unparalleled partner for achieving digital marketing success. In the past five years, we’ve generated over $10 billion in revenue and over 24 million leads for our clients.Confident we can drive results for your business too? Contact us online or call us at 888-601-5359 to discuss our SEO and PPC services with a strategist!
