BigCommerce stands as a robust e-commerce platform, yet it lacks an integrated blogging solution that meets the standards of dedicated blogging services. Despite this, maintaining a well-crafted company blog is crucial for enhancing SEO and overall online presence. Therefore, it is essential to explore effective workarounds for integrating a blog into your BigCommerce store.
### Utilizing RSS for Blog Integration
One method involves leveraging BigCommerce’s RSS feed and article functionality to mimic a blog. Begin by creating a backup of all BigCommerce template files to safeguard against any editing mishaps. Obtain the RSS feed URL for your BigCommerce site and create a new page, opting to display syndicated content. Design the blog layout, and then generate posts by creating news items, which will automatically populate your blog page.
### Integrating a BigCommerce Blog with WordPress
For those seeking a simpler solution, integrating a separate blog is advisable. First, configure your domain within BigCommerce, then install and set up WordPress, along with hosting for your blog. In BigCommerce, navigate to DNS Records, create a new subdomain (e.g., blog.yourdomain.com), and assign it to your WordPress hosting IP address.
### WordPress BigCommerce Plugin
The WordPress BigCommerce plugin streamlines the process of incorporating BigCommerce information into your posts. This tool simplifies the insertion of store images, products, and links directly into your WordPress content, eliminating the need for manual searches.
### Conclusion
Navigating BigCommerce blog integration may require some effort, but it is a necessary investment to leverage the benefits of a compelling blog. With the platform’s ease of use for other e-commerce functions, the inconvenience of blog integration is somewhat mitigated. Moreover, the available workarounds are user-friendly and do not necessitate extensive coding knowledge. The return on investment in time and effort is substantial, as a well-maintained blog can significantly boost customer engagement and retention.
Coalition Technologies, as a premium BigCommerce partner, offers expertise in design, branding, and SEO. If you require assistance with BigCommerce blog integration, our team is ready to assist you promptly. Our services are designed to help you establish and manage a blog that complements your company’s online strategy.
