In 2024, Google’s dominance in the search engine market remains unshaken; however, Bing’s increasing utilization statistics suggest that this underdog is far from insignificant.
The surge in Bing’s growth over the past year is attributed to new AI tools such as Copilot and niche user bases. The search engine’s potential to integrate with other Microsoft products is poised to escalate its user base even further.
The continuous evolution of search engines to maintain competitiveness is evident, as Bing’s statistics for this year highlight its advancement and the need for close observation. In the digital realm, major players often emerge from modest beginnings—just consider Apple in 1976, Amazon in 1995, and Facebook in 2004.
While Bing is not a startup, it’s no secret that the search engine has historically been overshadowed by Google. Bing’s former role as a sidekick has been replaced as it charts its own course towards the forefront.
Let’s explore the critical Bing search statistics that should be on your radar in 2024 and beyond.
Bing’s recent growth is largely attributed to its market segmenting capabilities. Here’s a breakdown of data pertinent to its user base.
64.15% of Bing users are male, with females accounting for the remaining 35.85%.
In September 2023, Bing’s website garnered 1.2 billion visits, with a substantial portion originating from China. Bing usage statistics indicate that 32.95% of its users are from China, followed by the US at 26.23%.
Bing statistics reveal that 66.31% of visits are on mobile devices, with desktop traffic accounting for the remaining 33.69%.
Despite a majority of Bing users opting for mobile searches, Bing faces challenges in capturing the overall mobile search market, ranking fifth with only 0.46% of mobile users utilizing the search engine.
In contrast, Bing holds a 10.5% market share of desktop searches, which aligns with its default status as the search engine for Microsoft Edge on Windows.
Slightly over half of Bing users are aged 18-34, with 30.7% falling within the 25-34 age bracket and 22.17% in the 18-20 age group.
Bing statistics show that 79.31% of Bing traffic is direct, with organic search and referrals following in second and third place.
Bing boasts a 5% click share of US-based tablets, compared to Google’s 3%.
The search engine holds a 54.68% market share of console users, as it is the default search engine on Xbox.
Bing is a significant player in e-commerce, with a 43% higher click-through rate (CTR) on shopping advertisements than Google. This is largely due to its partnerships with popular shopping sites like Amazon, OfferUp, and Gumtree, as well as the Bing Rewards program that incentivizes shoppers.
For similar reasons, Bing experiences 26% more branded searches than Google, with 55% of Bing searches being for product research.
On average, Bing users tend to be affluent, with 38% earning a yearly household income over $100,000.
While it’s challenging to predict the future of Bing search statistics, Copilot is already making waves among power users. Further integration with popular Microsoft products, such as Edge and Office 365, could encourage more users to adopt Bing as a productivity-enhancing tool.
Understanding the users behind Bing’s recent growth, let’s delve into the actual figures. Notably, the rise in Bing usage statistics is directly correlated with the introduction of Bing’s new AI tools.
In March 2023, Bing surpassed 100 million daily users and recorded 45 million chats, just weeks after the launch of Bing Chat.
Bing’s worldwide search engine market share was 2.81% in February 2023, rising to 3.64% by May 2024. While this may not seem substantial, it represents a significant improvement considering Google’s 90.91% market share.
Bing has demonstrated a strong presence in advertising, with a compound annual growth rate (CAGR) of 13.47% from 2016 to 2022.
At the end of the 2023 fiscal year on June 30, Microsoft reported $12.2 billion in news and search ads, marking a 5.26% increase from 2022.
Post the integration of GPT-4, Bing app usage surged sixfold, with Android app downloads exceeding 10 million. The app also ranked #24 on the Apple App Store’s productivity apps.
Bing statistics indicate that the search engine received 3.12 billion visits in January 2024, with an average session duration of 15:19.
As of February 2024, Bing is accessible in 234 countries and 105 languages.
These Bing usage statistics, directly related to demographics and recent growth, serve as key indicators of its current momentum. Let’s conclude with some additional interesting points.
According to the American Customer Satisfaction Index, Bing’s customer satisfaction score is a robust 75/100, approaching Google’s 80/100.
Despite Bing statistics indicating that Microsoft Ads are cost-effective, Google Ads still enjoys a higher conversion rate—3.75% compared to Bing’s 2.94%.
Bing Chat in Chrome has a character count limit of 2,000, while Microsoft Edge supports up to 3,000 characters.
Bing has an impressive Domain Authority (DA) score of 94, with an average score ranging from 40 to 50 and a good score from 50 to 60.
Surprisingly, Bing statistics show that the top five most popular searches globally are for Google, YouTube, Facebook, Gmail, and Amazon, with YouTube and Facebook ranking highest in the US.
Over 750 million AI images have been generated using the Bing Image Creator, and while these Bing usage statistics are still in their early stages, the AI image generator is gaining traction.
Driven by OpenAI’s GPT-4, Bing Chat has received positive reviews, with a Cornell University Study awarding it a score of 92.4%, compared to Bard’s 86% and Chat GPT’s (GPT-3.5) 79.2%.
The Verizon partnership has the potential to further boost Bing statistics, as Microsoft and Verizon announced a multi-year global native advertising partnership in 2019, aiming to create a single worldwide search platform for Bing, AOL, and Yahoo users.
Bing Maps has over 18,000 customers, and the Bing Places API is used by over 19,000 websites.
We’re proud to say that our work has contributed to the platform’s success, as we partnered with Microsoft to increase Bing Maps’ monthly leads and reverse the decline in organic traffic. Learn more about our Microsoft case study.
These Bing statistics underscore why Bing is a valuable component of SEO strategies. Being aware of Bing search statistics is not enough to enhance your site’s visibility on the platform; you need Bing SEO experts on your side. We are here to help.
As the world’s leading SEO agency, we continuously reassess, reimagine, and refine our multifaceted approach, ensuring our clients receive the latest and greatest services. We closely monitor Bing usage statistics and adapt accordingly.
We encourage you to review our case studies and reviews to understand the level of expertise we bring to the table.
If you’re ready to capitalize on the Bing boom, let’s discuss. Bing statistics prove its untapped potential for forward-thinking businesses. We can help you stay ahead of the competition. Contact us now for a free consultation.
