Attracting numerous potential customers while they search for a particular product but are uncertain about the best fit is a common challenge. A thoughtfully crafted and well-organized category page can significantly enhance the browsing experience, guiding users towards their desired products. To ignite your creativity, let’s examine several exemplary category page designs to understand how these pages can be designed and developed effectively.This article delves into six compelling category page design examples to kickstart your journey in creating product category pages. Seeking more insights into web design? Subscribe to our newsletter, Revenue Weekly, for the latest tips and techniques!HP excels in providing category pages that offer a positive user experience. Let’s scrutinize their desktop computer category page, where users are immediately presented with a collage of HP’s desktop computers and accessories.Upon visiting this page, customers can view high-quality images of the desktop computers available, ranging from gaming to all-in-one models. By scrolling down, users encounter a navigation bar featuring icons for various computer categories.Clicking on these icons reveals a range of desktop computers, allowing users to select the “Shop Now” button for further exploration. [Image of HP “Shop Now” button]Why This Category Page Design SucceedsThe design is straightforward and visually captivating.By offering a clear and visually appealing format, users can effortlessly locate their desired options. The ability to select categories and preview products within them ensures an exceptional shopping experience, streamlining the purchasing process and prompting users to proceed to the next step.HP delivers an outstanding user experience for those just beginning their computer browsing journey.Inspiration for Your Category Page DesignWhen designing category pages, it’s crucial to consider your audience and their browsing habits. Like HP, prioritize high-quality visuals to capture your audience’s attention and spark interest in your products. Additionally, simplify the browsing process for users within each category.Integrating sub-categories within your pages enables your audience to focus on their priorities.Costco’s category pages exemplify simplicity and ease in navigating products within a specific category. Users can quickly discern the different product types offered within each group. [Image of Costco category page]This layout assists users in identifying the desired category and accessing the products they seek, with the added convenience of browsing based on same-day or two-day delivery options.Why This Category Page Design SucceedsThis design effectively caters to users browsing across various categories, facilitating the discovery of their required category and immediate access to the desired products.Inspiration for Your Category Page DesignUtilizing photos to create categories is an excellent method for guiding users to the appropriate product listing pages.By incorporating a “Shop by category” section, you enable your audience to swiftly navigate to their needs.Staples’ category page design takes a visual approach, exemplified by their office supplies page. [Image of Staples office supplies category page]Upon scrolling down, users encounter a variety of office supplies offered by Staples, categorized by writing supplies, desk accessories, and folders. Within each category, additional product types are showcased, such as pens, pencils, and markers, or brand names for those seeking specific brands.Why This Category Page Design SucceedsThis category page excels in its ease of use, allowing users to quickly locate the information they need and explore products efficiently.Inspiration for Your Category Page DesignOrganized category pages enhance your audience’s navigation experience. Consider breaking down your category pages into boxes, similar to Staples, to separate information and facilitate browsing.Kohl’s category page design caters to users’ preferred browsing methods. Using their bedding and bath page as an example, users are greeted with a visually appealing bedroom setting showcasing various bedding items. [Image of Kohl’s bedding and bath page]This page features a slogan, “Create your comfort zone,” which draws users in and encourages browsing. As the page scrolls down, categories for different bedding options, such as comforters and pillows, are presented.Why This Category Page Design SucceedsThis design succeeds by allowing users to directly access the products they need, facilitating browsing by product type or size.Inspiration for Your Category Page DesignThis category page design’s standout feature is the ability for users to browse sheets based on size. When designing your category pages, consider how you can create a more efficient and user-friendly browsing experience, drawing inspiration from this design example.Lowes’ category pages offer a simple yet practical design approach, exemplified by their bathroom vanities and vanity tops category pages. [Image of Lowes category page design]The page begins by showcasing a vanity in a bathroom setting, followed by various countertop and vanity options. Users can then browse based on color or size, creating a seamless shopping experience.Why This Category Page Design SucceedsThis category page design aligns with Lowes’ brand image and maintains consistency in their product category presentation.By providing multiple ways to shop (color, size, look), Lowes makes it easy for users to find the right product.Inspiration for Your Category Page DesignOffering multiple ways for your audience to shop, as seen in Kohl’s and Lowes, is a great strategy to ensure they find the right product. When setting up your category page design, consider the various methods your audience will use to search for your products and create categories accordingly, such as “by color,” “by style,” or “by brand,” to streamline your page and enhance the browsing experience.Apple is renowned for its exceptional design, and their category page design is no exception.One of the best examples is their iPhone page, featuring icons at the top that allow users to view phone options and associated accessories. [Image of Apple iPhone category page design example]As users scroll down, they encounter bold, high-quality images of the iPhone, which keep them engaged and prompt further exploration. A section titled “Which iPhone is right for you?” allows users to compare different phone types before making a decision. [Image of “Which iPhone is right for you?” section]Apple’s category page design is clean, eye-catching, and user-focused.Why This Category Page Design SucceedsApple’s product category design excels in its ability to reflect the brand’s style, provide stunning visuals, and facilitate user decision-making.Inspiration for Your Category Page DesignApple’s approach to category page design offers valuable lessons. Utilize high-quality images and product comparison features to create product category pages that provide an enhanced user experience.Your category page design is a critical component of your website, playing a vital role in directing users to the right products from your business.Investing in well-designed category pages for your audience can significantly increase their time spent browsing your site. If you feel overwhelmed by this task, WebFX’s award-winning design team is here to assist. We can help you build a captivating category page that resonates with your audience.Explore our portfolio to see how we can assist you in creating a category page that meets your business needs! To learn more about our web design services, contact us online or call us at 888-601-5359 to speak with a strategist!
