CBD enterprises are facing significant challenges. Despite the legalization of hemp production under the 2018 Farm Bill in the United States, the stigma attached to these products remains potent, posing a threat to their survival. CBD, a compound naturally occurring in industrial hemp with remarkable health benefits, is still subject to stringent regulations and, in some instances, unjust scrutiny.
Amidst these difficulties, the United States, as the world’s third-largest hemp producer, encounters hurdles from key eCommerce platforms. Shopify’s recent action of abruptly removing numerous CBD vendors without notice exemplifies the formidable obstacles faced by CBD eCommerce merchants. This shift necessitates that CBD industry merchants reevaluate their online platforms to secure the longevity of their businesses.
Shopify, a Canadian-based multinational eCommerce platform, recently shocked the industry by enforcing stricter CBD sales policies. They unexpectedly suspended many CBD merchants, terminating their online presence and giving them a mere week to backup their data before deletion.
This abrupt change, contrasting with Shopify’s earlier support for hemp and CBD merchants in 2019, underscores the need for caution in online store operations. CBD marketers must ensure their websites are on platforms that will stand the test of time. CBD vendors, whether directly affected or not, must promptly reassess their online strategies to safeguard their business futures.
In response to this development, BigCommerce, an American multinational eCommerce platform, has reached out to support the CBD eCommerce sector. They have initiated promotions tailored to the needs of CBD merchants, offering features such as zero transaction fees, a comprehensive suite of built-in tools, and a free one-month trial. BigCommerce’s ability to connect with multiple payment processors and its high degree of customizability provide an appealing alternative. Notable features of the platform include:
Transitioning to BigCommerce is a strategic move for CBD merchants. The synergy between BigCommerce and the CBD industry is clear. This is an opportunity to secure your business. Migrating to BigCommerce is a smart decision to maintain your store’s operation and continue delivering high-quality products to your customers.
Should website migration seem daunting, rest assured that you do not have to undertake it alone. Coalition Technologies has assisted numerous CBD and cannabis businesses in website development and migration to BigCommerce. When partnering with Coalition, CBD eCommerce businesses can expect essential features tailored to their needs.
For hemp and CBD businesses, marketing is a crucial component of growth. Without effective marketing campaigns, survival in the market is challenging. Digital marketing is a vital tool for CBD merchants to enhance their online presence and drive eCommerce success.
How can content marketing assist your business? Here are several ways:
We are here to help! With our expertise, various cannabis and CBD businesses have excelled in marketing and increased their sales. Explore our case studies to discover how we have assisted numerous businesses like yours in achieving their objectives. Coalition Technologies, a leading CBD and cannabis SEO company, can elevate your business to new heights. We offer migration to BigCommerce and comprehensive marketing services to establish a strong presence in the CBD eCommerce industry. Contact us to embrace the partnership of BigCommerce and CBD, expand your customer base, and increase sales.
