Coalition Technologies’ client, Houzer, has emerged as a standout case study in the realm of digital transformation at the BigCommerce Flagship Partner Summit.
Houzer’s remarkable growth over the past months can be attributed to a strategic blend of initiatives, led by their partnership with Coalition and the incorporation of Feedonomics into their platform. Not only did we achieve exceptional results for their BigCommerce Enterprise site, but we also completed a full site migration from an outdated platform in less than six weeks!
Discover how Houzer’s success strategies from the past two quarters can be replicated in your own e-commerce venture.
Specializing in luxury kitchen sinks and accessories, Houzer, based in New Jersey, merges high-quality materials with European design to cater to discerning consumer preferences. Their extensive range of sink designs caters to various kitchen aesthetics, from country to classic, transitional, and ultra-contemporary. Their mission is to assist customers in creating a well-balanced kitchen that is as functional and inviting as it is beautiful.
Houzer’s kitchen sinks are renowned for their durability and timeless appeal. They offer two premium options — Fireclay Sinks and Stainless Steel Sinks, both of which boast superior corrosion and scratch resistance, accompanied by a lifetime warranty.
In 2022, Houzer faced challenges with its online presence, including a high bounce rate and low on-site dwell time. Their WordPress-based website limited their ability to integrate necessary functionality and technology.
In early 2023, Houzer transitioned to BigCommerce, a composable e-commerce platform that provided greater customization flexibility and shifted their business model from B2B to D2C.
By partnering with Coalition for a comprehensive suite of digital growth services, including SEO, PPC advertising, email marketing, and social media, Houzer saw a significant boost in traffic and conversions within two quarters. Their bounce rate decreased by 23.3%, conversion rates rose by 47%, transactions increased by 150%, and revenue grew by 118%.
BigCommerce, a robust e-commerce platform well-suited for headless site architectures, empowers online stores to deliver personalized experiences to users. Houzer capitalized on these strengths, along with those of Feedonomics, a full-service product feed management platform acquired by BigCommerce in 2021. Feedonomics has revolutionized Houzer’s operations, optimizing product listings and syncing data across systems.
Effective digital strategy implementation can lead to transformative growth for your business. Align with an Elite BigCommerce Partner Agency like Coalition to unlock growth opportunities for your enterprise.
Coalition Technologies has a proven track record of driving success for e-commerce businesses, generating over half a billion dollars in revenue for nearly 800 clients globally. Explore our portfolio, read customer testimonials, or contact us for a personalized consultation to elevate your e-commerce operations.
