Seeking to enhance your business’s lead generation and revenue? Digital marketing offers a significant advantage, yielding up to three times more leads than traditional methods, while nurturing these leads into loyal customers. This article delves into seven digital marketing examples to spark your strategic inspiration.
Continue reading to uncover more insights!Digital marketing encompasses a variety of tactics aimed at optimizing your online presence, attracting a larger pool of qualified leads, and substantially increasing your business’s revenue.Leading digital marketing agencies provide services such as:
SEO services
Pay-per-click (PPC) advertising
Social media marketing
Web design
Content marketing
Email marketing
Influencer marketing
And more!
Through digital marketing, you can engage customers at their point of online browsing, fostering relationships that lead to conversions.Understanding the significance of digital marketing, let’s examine seven innovative digital marketing examples to ignite your campaign ideas.1. SEO ExampleSEO involves various strategies to elevate your website’s ranking in search engine results pages (SERPs). When users search for keywords and phrases related to your business, appearing at the top of search results is crucial to attract more visitors and inquiries — and SEO achieves this effectively.This digital marketing approach includes several sub-strategies, such as:
Creating tailored content to target valuable keywords pertinent to your business
Optimizing technical aspects of your website, such as code, page speed, and mobile responsiveness
Enhancing your website’s design and navigation for an optimal user experience (UX)
Earning backlinks from reputable sites
And more!
Discover an SEO success story with Reynolds Building Solutions, a WebFX client. This Harrisburg, PA-based company increased its organic traffic by 43 percent through SEO services. [Image of Reynolds SEO results]Preceding WebFX’s involvement, Reynolds did not thoroughly assess the effectiveness of their website and online presence. WebFX assisted Reynolds in crafting a custom SEO strategy with the aim of boosting leads in the restoration sector, alongside creating a user-friendly website.Our SEO ProcessWebFX employed our six-step R.O.C.K.E.T SEO process to create a custom campaign for Reynolds.
Research: We initiate every SEO campaign with in-depth research into your company, website, competitors, and industry.
Optimize: During the optimization phase, we make hundreds of changes to your site to improve its search engine rankings.
Content: We then produce in-depth, high-quality content that connects with leads and answers their questions about your business, products, and services.
Keywords: Essential for SEO success, we research industry keywords and implement targeted strategies to drive valuable traffic to your site.
Earned media and links: We work to promote your content by leveraging our extensive network of bloggers and industry influencers.
Testing: Lastly, we implement website testing and custom reporting to ensure your SEO strategy delivers the best possible outcomes.
Since partnering with us, Reynolds has experienced a 43 percent increase in organic traffic and a staggering 71 percent increase in organic contact form submissions — individuals who reached out to Reynolds after finding their site through organic search results.Curious about the results we’ve achieved for Reynolds? Read our case study to hear their thoughts on their collaboration with WebFX!2. PPC ExamplePPC advertising is a paid strategy that swiftly boosts leads and revenue for your business. It allows your business to establish a presence in search results while executing your organic SEO campaign.With PPC, you select the keywords and phrases that will trigger your ads and set a maximum bid. If your bid is among the highest, your ad will appear at the top of SERPs — above organic listings.One of the most appealing aspects of PPC is: You only pay when someone clicks on your ads, making it an excellent strategy for connecting with the most qualified leads. This PPC example showcases the travel booking platform, Expedia.As a travel enthusiast, I often search for affordable flights and accommodations on my quest to explore new cities. Whether looking for flights, hotels, or package deals, I consistently see Expedia ads in Google’s paid ad space.This Expedia ad appeared at the top of the search results for “book flight to LA” while researching flights for a friend’s wedding. [Image of Expedia PPC ad]Expedia excels in using PPC ads to maintain a presence in SERPs for keywords their target customers search online. Travelers who book experiences through travel fare aggregator sites like Expedia value affordability — and Expedia effectively promotes its budget-friendly options in paid ads.Moreover, they link their paid ads to landing pages that align with the searcher’s intent, simplifying the booking process.For more insights on managing successful PPC campaigns, check out our comprehensive article.3. Social Media Marketing ExampleWith over 2.3 billion people using social media globally, it’s a powerful platform to connect with your audience and foster meaningful relationships.Beyond creating free profiles on leading social platforms like Facebook, Twitter, Instagram, and LinkedIn, your business can utilize paid social ads to reach an even wider audience.Let’s examine a social media advertising example from Airbnb — yet another travel brand. While Airbnb maintains a strong organic presence on social platforms, the brand also employs creative, travel-inspiring ads to drive conversions.By combining clever text and images of unique accommodations, Airbnb leverages social media advertising to engage and convert target customers. They even use retargeting on social media to reach individuals who previously browsed their site.[Image of Airbnb social media ad]Be right back, just packing my bags!4. Web Design ExampleDigital marketing drives visitors to your website to learn about your products and services, ultimately leading to purchases. If your website is difficult to navigate and reminiscent of the ’90s, it’s time for a design refresh.At WebFX, we believe your website should captivate visitors with visually appealing design and interactive elements while driving conversions for your business. Need some web design inspiration?Check out this Horizon Interactive award-winning site we designed for The Gregory. [Image of The Gregory website]This web design example features stunning product photography, and the site makes it easy for visitors to book a reservation — the restaurant’s primary conversion goal. Critics praise the design aesthetics and top-notch UX as “a delicious pairing.”5. Content Marketing ExampleCreating valuable content is essential for ranking at the top of search results and keeping quality leads engaged on your pages. Content marketing enables your site to differentiate itself from competitors and provides visitors with the information they need to proceed with your business.Seeking a content marketing example to inspire your strategy? Look to Strava, a leading running and cycling app.Strava leverages content marketing to build communities of runners using their app.Additionally to sharing podcast episodes and blog content, Strava utilizes user-generated content to engage their audience and inspire customer loyalty.On their website, Strava Stories feature adventures and photos of everyday athletes who use the Strava app. Just take a look at this inspiring blog post highlighting Strava customers’ best photos from 2018. [Image of Strava content]People love to see themselves featured in content shared by their favorite brands, and Strava’s content marketing encourages individuals to hit the road with their app.6. Email Marketing ExampleEmail marketing has the potential to yield $44 for every $1 invested, making it a powerful strategy for any business. Email marketing enables you to reach and nurture leads while providing them with important updates and information about your business.In addition, email marketing allows you to leverage segmentation and personalized marketing to resonate with current and potential customers. Natural skincare company Primally Pure excels in email marketing with simple, straightforward content and visually appealing images.Primally Pure employs a creative referral strategy that incentivizes customers to enter their email addresses and refer friends for a $10 discount on every referral.In addition, the brand uses email marketing to highlight site content and share exclusive offers. Well-designed email CTAs encourage readers to take action, ensuring recipients always know the next step.Check out this special offer I received in a recent Primally Pure email. [Image of Primally Pure email]Yes!Yes, I would like to explore their skincare offerings.7. Influencer Marketing ExampleInfluencer marketing allows you to partner with key figures in your industry, granting you access to their valuable audiences.Consider this influencer marketing example from REI Co-op, an outdoor recreation company and a personal haven for outdoor enthusiasts. REI combines influencer marketing with user-generated content on social media.By sharing awe-inspiring content from influencers and everyday adventure seekers, REI connects with their audience and inspires them to take action. Their popular hashtags make it easy for people to find and engage with content — and REI includes powerful social proof in their posts through influencer marketing.[Image of REI Instagram influencers]Since 90 percent of people trust influencers’ opinions more than branded ads, influencer marketing is a valuable strategy — and WebFX can help you harness the power of our influencer network.With a team of over 40 influencers dedicated to developing relationships with prominent websites, WebFX boasts one of the most connected online influencer teams in the world. Discover why we’re a top influencer marketing agency.If these digital advertising examples have sparked your interest in launching your own campaigns, WebFX can assist you in getting started. As a full-service digital marketing agency, we offer custom strategies tailored to grow your business.Our services include:
SEO
PPC
Social media marketing
Web design
Content marketing
Email marketing
Influencer marketing
And more!
Additionally, we have offices worldwide! For instance, we provide London digital marketing solutions, alongside our services in Harrisburg, Fort Myers, Ann Arbor, New York City, and many more locations!Keen to learn more about how custom digital marketing strategies can help you achieve your most valuable business goals? Contact us online today to speak with a strategist!
