A metal fabrication firm seeks to increase its product sales. Like numerous other B2B entities, they have welcomed potential clients, yet none have made purchases. How can they enhance conversion rates? The answer lies in B2B digital marketing – a verifiable truth.Even with the best products or services in your industry, without online marketing, attracting customers is impossible. This underscores the importance of leveraging digital B2B marketing. But how? What are the most effective digital marketing strategies for B2B companies?Below, we delve into six elite digital B2B marketing strategies to answer this question. Continue reading to learn more, and subscribe to Revenue Weekly, our email newsletter, to receive additional digital marketing insights from an agency with over 1,100 client testimonials!Discover how your digital marketing is performing with ourDigital marketing is not limited to a single approach. Instead, there are multiple tactics to attract new customers and boost revenue. Here are six outstanding digital B2B marketing strategies to propel your business forward!1. Search Engine Optimization (SEO)One of the most impactful B2B digital marketing strategies is SEO services. Did you know that 74% of B2B consumers conduct half of their research online before making an offline purchase? SEO involves optimizing web content to achieve high rankings in Google search results. One effective SEO tactic is incorporating target keywords into your site’s written content.These keywords guide Google on which searches to rank your content, helping you reach a more relevant audience. Other SEO tactics include:
Earning backlinks (links to your content from other websites)
Compressing images and adding alt tags
Implementing HTTPS on your website
Creating a Google My Business profile
And more!
A successful SEO campaign can place your site among the top search results for relevant keywords, guiding potential customers to you when they search for related terms.2. Pay-Per-Click (PPC) AdvertisingIn addition to SEO, pay-per-click (PPC) ads offer a similar approach to reaching people through Google search results. PPC ads appear at the top of search results, above other rankings, resembling organic results but with an “Ad” label in the top corner.To initiate a PPC campaign, set up an account in Google Ads, where you can bid on specific keywords for your ads. Google displays ads based on two factors:
Bid amount
Quality Score (Google’s assessment of the ads’ overall quality)
With an optimal bidding strategy and a high Quality Score, your ads can rank for ideal keywords, mimicking the effectiveness of organic, SEO-based content. The best part? You pay only when someone clicks on your ads!3. Social Media MarketingSocial media presents a fantastic opportunity for your digital B2B marketing efforts. With the average user spending 28% of their online time on social media, it’s the perfect platform to reach a broad audience. Create business accounts on various social media platforms and post engaging content to attract users. This content can range from videos to infographics, as long as it relates to your business and appeals to your target audience.You can also leverage paid social media ads to reach your audience. Set up these ads through your account, and they’ll appear in users’ social media feeds. You can even target specific groups of users based on features like age and location to reach the most relevant audience!4. Web Design and DevelopmentMost of your B2B digital marketing leads users back to one place: your website. Therefore, optimizing your web design is crucial. Web design encompasses various practices covering both technical and visual elements, aiming to create a smooth, appealing, and user-friendly site.Some of the best ways to optimize your website include:
Improving page load speeds
Using responsive design for mobile-friendliness
Branding with visual elements like color scheme and logo
Intuitive navigation setup
Utilizing white space effectively
And more!
Implementing these techniques on your site will significantly increase traffic and conversions.5. Content MarketingAttracting relevant users to your website is essential, and one of the best ways to do so is through relevant content. This is where content marketing comes into play, involving crafting compelling web content to attract potential customers.Your content can take various forms, including video. However, written content like blog posts is often the most reliable means of attracting users, as it allows you to insert keywords and rank highly in search engines like Google.For instance, if you’re a workforce management company, you can create content that is useful and relevant to your customers, such as the importance of scheduling.Content marketing is closely related to SEO. While content marketing provides users with engaging content on your site, SEO ensures that this content appears in Google search results where users can find it. Your content marketing strategy will also seamlessly integrate with your social media and email marketing efforts.6. Email MarketingA final B2B digital marketing strategy is email marketing, an incredibly effective method, as it’s a form of remarketing – marketing aimed at people who have already visited your site. Build an email list by creating short forms on your site that offer people the chance to subscribe to a newsletter or special offers. When users submit their email addresses, you can start sending them the materials they signed up to receive.Since users have voluntarily requested these emails, they’ll be more than happy to receive them. Moreover, the fact that they’ve already visited your site indicates an interest in what you have to offer. These factors make email marketing particularly effective.Need assistance launching your B2B digital marketing and advertising strategies? WebFX is here to help!WebFX is a leading full-service marketing agency in the USA and the best Baltimore digital marketing agency. With over 28 years of experience, we specialize in digital marketing for B2B companies and have the expertise to optimize your campaigns.Our B2B digital marketing services include assistance with each of the strategies listed above and more. You’ll also receive a dedicated account representative to keep you closely informed and involved in all that we do for you.To get started with us, give us a call at 888-601-5359 or contact us online today!
