With an anticipated 90% of Americans purchasing goods and services online by 2023, it’s imperative for businesses to establish a robust digital marketing plan for their ecommerce operations. An effective ecommerce marketing strategy ensures that your brand connects with the right audience at the optimal moment with the most compelling message.Embarking on creating a marketing plan for your hybrid physical and digital business can be daunting. To set you on the right path, we outline six key steps to establish your marketing strategy, including:Continue reading to delve deeper into crafting a successful ecommerce marketing plan!Developing a digital marketing plan for ecommerce begins with defining your objectives. Without clear goals, your marketing efforts may lack direction and impact. Establishing goals will guide your marketing initiatives and measure your progress towards online business growth.Goals can range from enhancing brand recognition to boosting leads, sales, and form submissions. Setting specific campaign goals will further support your broader objectives, such as using pay-per-click (PPC) campaigns to generate more leads in alignment with your ultimate lead generation goal.Once your goals are set, identify your target audience. Understanding your customers is crucial for crafting an effective marketing plan. Analyze your existing customer base to gather information such as age, gender, location, occupation, income, hobbies, and spending habits. This data can be used to create buyer personas, which are fictional profiles representing your actual customers, aiding in precise targeting.Understanding your competition is equally vital when creating your ecommerce digital marketing plan. Identifying and analyzing your competitors can help you craft a strategy that outperforms them. Conduct a Google search using terms related to your business and take note of the companies appearing in the search results. These competitors will be crucial to your online strategy.Observe the strategies employed by your competitors and identify how they execute them. This knowledge will allow you to devise a plan to surpass their efforts. In the realm of digital marketing, a variety of strategies can be utilized, such as SEO services, PPC advertising, social media marketing, email marketing, content marketing, video marketing, and influencer marketing.It’s essential to highlight what sets your business apart from the competition. Unique Selling Points (USPs) are key differentiators that can be leveraged in your marketing. For instance, if your business is the sole provider of organic products in your market, make that a focal point of your marketing efforts.When framing your USPs, ensure they resonate with your audience and communicate the benefits clearly. Avoid coming across as boastful or arrogant. By doing so, you can enhance your marketing’s effectiveness and better connect with your audience.The final step in creating your ecommerce marketing strategy involves measuring success. Establishing key performance indicators (KPIs) will help you gauge the effectiveness of your marketing efforts. Metrics may include organic traffic, click-through rates (CTR), cost per click (CPC), conversion rates, and more. Monitoring these metrics allows for informed adjustments to optimize your marketing strategy.Creating an ecommerce marketing plan is essential for maintaining a competitive edge. If you’re unsure about how to proceed, the experts at WebFX can assist. With over 500 marketing professionals, we have the expertise to develop a strategy that drives results, having generated over $10 billion in revenue and managed over 14.9 million transactions in the past five years.Ready to build your ecommerce marketing plan? Contact us online or call 888-601-5359 to discuss our ecommerce marketing services with a strategist today.
