Discover that a significant 37% of all traffic to e-commerce sites originates from search engines. To attract reliable traffic to your website, an effective e-commerce SEO campaign is essential. Managing such a campaign can be daunting, which is why utilizing e-commerce SEO tools to handle various campaign aspects can be invaluable.
Our curated list of e-commerce SEO tools includes:
Continue reading to explore these essential SEO tools for e-commerce!
Cost: Free
Leading our list of top e-commerce SEO tools is Google Analytics. This tool offers insights into the organic traffic your website generates and how users interact with your site. It helps you identify the sources of your website traffic and the campaigns that drive it. Accessible with a Google account, Google Analytics enables you to track crucial information such as:
Audience demographics
Channels driving traffic to your site
Audience behavior on your site
Conversions achieved
Shopping behavior
Checkout behavior
This tool is invaluable for understanding user interactions and optimizing your e-commerce store’s shopping experience to boost sales. For instance, if Google Analytics reveals that your Google Ads generate substantial traffic but have high exit rates and low conversion rates, you may infer that there’s an issue on your page. By optimizing your page, you can increase conversions.
Cost: Free
Next on our list is Google PageSpeed Insights. Did you know that slow-loading websites result in over $2.6 billion in annual revenue loss? With Google PageSpeed Insights, you can assess your site’s current load times on both mobile and desktop devices. This tool also offers suggestions for improving your site’s load time and the potential time savings from these enhancements. This tool is crucial for enhancing user experience and improving search rankings.
Cost: Free
SEO.com is the next tool on our e-commerce SEO list. It enables tasks such as keyword research, rank tracking, competitor analysis, and SEO audits. This tool streamlines SEO efforts for small businesses without the high costs typically associated with larger-scale platforms.
Cost: $177 per year, free version available
Screaming Frog is an excellent tool for analyzing your SEO strategy. It crawls your site to identify areas for improvement in your SEO, including broken links, title tags, meta descriptions, XML sitemaps, and duplicate content. These features significantly impact your site’s SEO and are essential for enhancing your rankings.
Cost: $99-$399 per month, Free searches available
AnswerThePublic is a highly beneficial tool for e-commerce businesses, allowing you to understand what customers are searching for online in relation to your industry. This tool aids in content creation by providing a visual overview of search queries and long-tail keywords, helping you identify new content ideas.
Cost: $400 – $1150 per month for new customers, $150 – $900 per month for existing customers
MarketingCloudFX is an excellent tool for managing and understanding site traffic to improve your SEO strategy. It helps you track keyword rankings, usage, and visibility changes in search engines, ensuring the effectiveness of your e-commerce SEO strategies.
Cost: $33-$299 per month
SpyFu is the final tool on our list, offering valuable insights into your competitors’ SEO strategies. It provides information on their keywords, organic keyword usage, clicks, and Google Ads campaigns, enabling you to outperform them in search rankings.
What are e-commerce SEO tools used for?
E-commerce SEO tools optimize websites for search engines, improving rankings and online visibility. They can assist with keyword research, result tracking, website analysis, and more.
Why use e-commerce SEO tools?
SEO tools provide valuable data and ideas to inform your strategy, save time through automation, and ensure accurate tracking and reporting.
What is the best e-commerce SEO tool?
The best tool for your business depends on your unique needs and goals. Our favorites include Google Analytics, Google PageSpeed Insights, KeywordsFX, Screaming Frog, AnswerThePublic, MarketingCloudFX, and SpyFu.
Start optimizing your e-commerce SEO with SEO.com, the free tool designed for DIY SEO, freelancers, contractors, and consultants. Begin tracking rankings, analyzing competitors, and more with SEO.com today!
