Targeting users who engage with your website content is made possible through the Facebook pixel, which provides valuable insights for effective ad targeting. To ensure optimal functionality, utilize the Facebook Pixel Helper to monitor your pixels. But what exactly is the Facebook Pixel Helper, and how do you set it up? This article delves into the Facebook Pixel Helper, its installation process, and seven common errors it can identify. Discover more by reading on, and get in touch with us online to explore how we can assist with your Facebook advertising campaigns.
Before exploring the Facebook Pixel Helper, let’s briefly review the Facebook Pixel. This is a piece of code that you integrate into your website’s header to track visitor information.
With this information, you can deliver personalized ad experiences on Facebook and drive leads to purchase your products or services. To ensure your pixels are functioning correctly, the Facebook Pixel Helper is a valuable tool. It’s a Google Chrome browser extension designed to troubleshoot pixel issues.
The Facebook Pixel Helper assists in verifying that your Facebook Pixel is correctly embedded in your website. It ensures your ad tracking pixels are active and working properly, and provides error information to help you edit and ensure the correct functioning of your pixel.
This free and invaluable tool is essential for anyone using the Facebook tracking pixel in their advertising campaigns. It’s perfect for monitoring your Facebook Pixel and ensuring it actively tracks audience information for enhanced ad experiences.
Installing the Facebook Pixel Helper is straightforward. Follow these steps to get started:
1. Download Chrome
The first step is to download Chrome, as the Facebook Pixel Helper is exclusively compatible with Google’s Chrome browser. If you don’t have Chrome installed, visit the Google website to download it.
2. Find the Facebook Pixel Helper
You can find the Facebook Pixel Helper by either searching on Google or by navigating to the “Apps” tab in Google Chrome. In the Web Store, search for the Facebook Pixel Helper, and it will appear as the first result.
3. Install the Facebook Pixel Helper
Once you locate the Facebook Pixel Helper, click the “Add to Chrome” button. A pop-up will prompt you to add the extension, and once installed, it will appear on the right-hand side of your browser, near the search bar with an icon symbol.
4. Start using the pixel
After installation, you can use the Pixel Tracker to access information about the pixel and check for errors.
It’s crucial to note that errors may not always indicate a malfunctioning pixel. Sometimes, you may need to adjust settings in your Facebook account to ensure the pixel tracks the correct information. Let’s explore seven common errors detected by the Facebook Pixel Helper.
1. No pixel found
This error indicates that the Facebook Pixel Helper couldn’t find any coding resembling a Facebook pixel. To resolve this, verify that the coding is embedded in your website and that the Pixel ID is correct.
2. Pixel could not load
This error suggests that the pixel helper found a Facebook pixel code but the HTTP call was never made. This may be due to incorrect pixel coding on your site or incomplete actions required for the event.
3. Not standard event
This error occurs when a custom event is set up for conversion tracking, and Facebook cannot track it. Review your event setup to ensure it’s compatible with Facebook’s tracking system.
4. Duplicate pixels found
This error suggests multiple pixels on one page. It’s best to have only one Facebook pixel per page to ensure accurate data for your advertising campaign.
5. Pixel activated multiple times
This error indicates that the pixel was sent multiple times to Facebook with the same ID and event name. Check your coding to ensure the pixel ID is listed only once on your page.
6. Invalid pixel ID
This error requires you to verify your Pixel ID by comparing it with the code on your site. It may be a copy-paste error, so ensure the entire pixel code is correctly embedded in your site’s coding.
7. Pixel took too long to load
This error suggests incorrect code in your site header. Re-enter the code to ensure it functions properly.
Using the Facebook pixel on your site requires careful setup and management. The Facebook Pixel Helper can help detect and fix errors, ensuring effective use of your Facebook pixel. If you’re busy running your business but want to leverage the benefits of a Facebook pixel, WebFX can assist. Our team of over 500 experts can help you set up, monitor, and create tailored ads through your Facebook pixel.
For more information on the Facebook pixel and using the Facebook Pixel Helper, contact us online or call us at 888-601-5359 to speak with a strategist about our Facebook advertising plans.
Bonus video: How ad tracking works
