Reflect on your most recent online purchase. Did a paid ad sway your decision? Likely not! Instead, you likely conducted research on the company or product, scanning reviews and testimonials. You’re not alone—92% of Americans consult online reviews before buying. Consumers typically distrust outbound marketing, making inbound strategies like the flywheel principle more appealing. Flywheel marketing involves crafting customer-centric campaigns that empower customers to propel your business forward, fostering loyalty and encouraging referrals.
Continue reading to discover:
– What is flywheel marketing?
– The distinction between flywheel marketing and sales funnel marketing
– The significance of flywheel marketing for your business
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Flywheel marketing, an inbound strategy, places customers at the core of your marketing efforts. They act as the driving force propelling your business forward. The marketing flywheel consists of three components:
– **Attract**: Lure prospects with compelling, informative content like blog posts, articles, social media, or PPC ads.
– **Engage**: Nurture leads and build trust, potentially through email marketing or CRO.
– **Delight**: Keep customers satisfied by offering products they find interesting, possibly through omnichannel customer service or loyalty programs.
By prioritizing the customer’s journey at each stage, you create a cohesive process that turns satisfied customers into advocates, who in turn bring new leads to your business.
If you’re using a sales funnel to guide prospects to conversion, you may question the need for the flywheel. Both aim to move prospects from awareness to customer status, but their approaches differ significantly. The sales funnel focuses on progressing prospects through a linear process, often involving various team members, creating a fragmented experience.
The sales funnel typically includes four stages:
– Awareness
– Interest
– Consideration
– Action
Prospects may bounce between stages, and the funnel doesn’t effectively represent the customer journey or cater to loyal customers.
The flywheel, on the other hand, revolves around the customer. It takes prospects from strangers to promoters, converting current customers into sources of new leads. This model emphasizes customer happiness and leverages loyal customers as a growth channel.
Using the flywheel marketing model places the customer at the center, ensuring every marketing action aims to deliver the best experience. This approach is more likely to lead to referrals and qualified leads.
Compared to the sales funnel, the flywheel model unifies teams and eliminates silos, creating a more cohesive customer experience and reducing friction.
Flywheel marketing prioritizes retaining loyal customers, which is cost-effective. This approach enhances retention and increases ROI for marketing strategies.
As an innovative flywheel marketing agency, WebFX offers comprehensive digital marketing solutions. We’ll help you leverage customer delight to propel your business forward.
Contact us today for a quote or speak with one of our strategists at 888-601-5359 to learn more!
