Engaging with your target audience post-interaction is crucial. Retargeting can re-engage past website visitors, thereby driving sales and revenue. When embarking on a remarketing campaign through Google Ads, however, it’s important to understand that the platform’s display network offers a variety of ad sizes, shapes, and placements. Which Google display ad sizes are optimal for your business? Let’s explore the features and benefits of the 17 different ad sizes to determine the best fit for your marketing objectives!
When potential customers browse the web, their initial focus is often the top of a page or above the fold. Your ads can occupy this prime real estate, capturing attention and kickstarting your remarketing efforts. Banner ads, typically thinner and longer, are designed to roll across the upper part of the page and can be effective in initiating retargeting.
For an ad with a compact yet impactful presence, the half banner size may be ideal. It fits into narrower spaces but may have a reduced reach due to limited ad inventory on websites. Despite its smaller size, this ad format can strategically direct viewers to your website and services through powerful imagery.
The mobile banner, exclusively for mobile devices, targets a significant demographic. With 97% of American adults owning a smartphone in 2021—a sharp increase from 35% in 2011—the mobile internet usage surge makes mobile marketing a fertile ground. As users scroll through their devices, your banner can secure valuable exposure.
Top Performing ad size Reinforcing your ad campaign on personal technology is strategic, and large mobile banners excel in retargeting, outperforming the standard mobile banner size. With the growing number of American households accessing the internet via mobile broadband, prominent mobile ad sizes can effectively engage potential customers and recapture past visitors.
Vertical banners, akin to the half banner, can fit into tight spaces but may offer less readability. Inserting sentences and calls-to-action (CTAs) can be challenging due to limited space, and the ad inventory on the Google Ads network is not as abundant.
The square ad, adaptable and versatile, fits both mobile and computer screens. It adjusts to the most accessible page spots and is often placed on side panels. Images and text arrangement is manageable, and adaptable ads can easily reconnect with previous viewers.
Small square ads, while less noticeable, still capitalize on visitors’ demonstrated interest and serve a more subtle purpose. They are also compatible with mobile browsers.
Rectangle ads generally drive traffic, but small rectangle ads are the least impactful size in display advertising. They are more affordable due to lower competition and can accommodate compact pages.
Top Performing ad size Although half-page ads do not occupy half the page as their name implies, they perform well and effectively communicate information to readers. This may be due to their larger presence on the webpage, leading to higher impression rates and encouraging more clicks and conversions.
Top Performing ad size Google Ads’ abundant inventory of large rectangle ads can significantly boost conversions and revenue. When integrated into content, these ads receive better viewer reactions, and combining visual and text elements can further enhance their performance.
Skyscraper ads, while tall and limiting word placement, are vertical ads that are less popular with businesses, resulting in lower costs. Despite this, they still have a good chance of bringing your audience back to your site.
To reinforce brand recall, wide skyscraper ads can be used as your Google display ad size. They offer a broader area than the conventional skyscraper ad, making them a valuable vertical ad size.
Top Performing ad size Medium rectangle ads, with an exceptional amount of available space across the Google Display Network, are among the most successful retargeting ad sizes. They can appear on various devices and within text or at the bottom of pages, especially after articles.
Portrait ads, an emerging unit size for retargeting, are eye-catching but currently have limited ad inventory. They can be placed within site content but should favor one side to avoid interrupting the natural flow of pages.
As the largest horizontal Google retargeting ad size, billboard ads stand out at the top of pages. They can be placed in various positions and offer optimal spacing for extensive text.
Top Performing ad size Leaderboard ads, another long display ad size, are commonly found in prime positions, such as at the top of a webpage. They are effective around forums and can also expand, shifting page content downward for a distinct user experience.
The most popular Google ad sizes for display advertising include:
Large mobile banner (320 x 100)
Half page (300 x 600)
Large rectangle (336 x 280)
Medium rectangle (300 x 250)
Leaderboard (728 x 90)
Enhancing your ad strategy with retargeting can significantly advance your marketing campaigns. With expert support, you can maximize the impact and return on your remarketing ads, improving your Return on Ad Spend (ROAS). At WebFX, we’ve managed over 600 pay-per-click (PPC) campaigns and offer award-winning services to enhance the performance of your Google ads. Explore our remarketing services today or contact us online for more information!
