In the nascent era of the internet, search engines relied on rudimentary algorithms to assess the relevance of content to a user’s query. This period was characterized by SEO marketing that exploited these algorithms, focusing on exploiting loopholes rather than genuinely aiding users with valuable information.
Throughout the years, Google has rolled out numerous algorithm updates to combat low-quality content and websites engaging in subpar SEO tactics, such as thin content, link farming, and keyword stuffing. The 2022 launch of the Helpful Content Update (HCU) marked another phase in these continuous efforts, aiming to downgrade low-value content and elevate high-quality, informative, and pertinent content.
The HCU era has rendered the traditional approach of creating content for search engines obsolete. SEO strategies must now prioritize the user experience, delivering high-value content that informs or assists readers. To navigate this shift, consider the following user-first content checklist.
The Helpful Content Update is designed to enhance user satisfaction by prioritizing authentic, user-centric content. With 57.8% of internet users using search engines to find information, websites offering helpful content are rewarded with increased clicks and organic traffic, while those failing to meet this standard are deemed “unhelpful” and suffer a loss in search visibility.
Key features of the Google Helpful Content Update include:
– Content that fails to sufficiently answer a user’s query and is written primarily to boost search rankings is considered irrelevant and unhelpful.
– Google provides a comprehensive list of questions to assess the quality and relevancy of your content.
Creating user-first content is essential for improving search rankings and fostering brand loyalty. The Google Helpful Content checklist outlines the following seven points to help achieve this:
– Focus on a primary keyword that encapsulates the topic well, incorporating it naturally throughout the page.
– Maintain a consistent, value-packed experience by sticking to a niche and offering relevant information.
– Ensure the content is informative, accurate, and easy to understand.
– Provide a unique perspective and first-hand expertise to establish credibility.
– Organize content into distinct pages to enhance user experience.
– Craft compelling content that directly addresses user queries.
– Optimize the website for speed, accessibility, and clear navigation.
Adapting to Google’s algorithm changes is crucial for maintaining relevance and visibility in search results. However, navigating these changes independently can be challenging. Coalition Technologies has over a decade of experience in helping brands achieve search visibility and improve ROI. Our strategies are grounded in extensive experience, research, and scientifically proven data. Contact us for a free strategy review and let us implement the Google Helpful Content checklist for your business.
