The enigmatic Penguin, notorious for its past mischief, continues to challenge even the renowned Batman. To break free from the grasp of this particular Penguin, a digital solution is paramount. Forget batarangs and high-tech sports cars; a Google-endorsed storm of SEO damage control is what’s needed. Although the Google Penguin updates have evolved into the comprehensive Hummingbird overhaul, many businesses grapple with the aftermath of Penguin’s relentless impact, compounded by recent Hummingbird adjustments. So, what steps can be taken?
**A Glimpse into Penguin’s Past**
The term “Penguin” is synonymous with a Google algorithm update that first emerged in 2012. Similar to its predecessor, the Panda update, which also coincided with it, Penguin aimed to penalize websites violating Google’s complex Webmaster Guidelines. Primarily, it targeted websites resorting to link schemes—buying, trading, or posting spammy links—to boost their search rankings. This effectively criminalized all but high-quality and sausage links.
For those who experienced a significant decline in traffic and revenue during the 2012-2013 Penguin era, it might have felt like a fatal blow. The continuous Penguin updates inflicted immense stress and frustration on webmasters and business owners striving to stay competitive. Yet, despite earnest attempts at redemption, the Penguin’s lingering presence persists.
**The Challenge of Penguin**
The issue with inbound links is their permanence. Unlike deleting a blog post, you can’t simply remove them. Identifying problematic links is often a daunting task, and even when identified, resolving the issue may not be feasible. Moreover, if your site has been manually flagged by Google, it may be blacklisted, a situation that doesn’t rectify itself. If you’re weary of this fruitless struggle, Coalition Technologies is here to offer assistance.
**Our Approach to Help**
At Coalition Technologies, we collaborate with both large and small e-commerce businesses to reinstate their rankings and online presence, even in cases where sites have been entirely de-indexed by Google. Contact us for a free quote at (877) 989-7187, and we’ll detail our Google Penalty recovery strategies and services. Don’t face this battle alone. Partner with Coalition Technologies, and let’s tackle this challenge together.
