Embark on a comparative journey between Google Shopping and Bing Shopping, as we delve into the nuances of each platform to determine which is most advantageous for your business. This article will explore the reach, product listing specifics, and ad placement options of both Google and Bing Shopping ads, empowering you to make an informed decision.
Struggling to set up ads for your business? Our team of over 500 marketing specialists is here to assist. Reach out online or call us at 888-601-5359 to consult with a strategist regarding our advertising services.
Let’s begin with availability. Understanding the geographical scope of Bing Shopping Ads versus Google Shopping Ads is crucial, especially for businesses targeting an international audience.
Google Shopping Ads Availability
Google Shopping ads are accessible in over 40 countries, including:
United States
United Kingdom
Poland
Russia
Argentina
Australia
Canada
Denmark
France
Germany
Hong Kong
Bing Shopping Ads Availability
Bing Shopping ads are available in a select few countries, including:
United States
United Kingdom
Australia
France
Germany
Canada
Which Platform Prevails in Availability?
Winner: Google Shopping Ads In terms of availability, Google offers a broader international presence. However, for businesses focusing on the U.S. or UK, both platforms are viable options.
When choosing between Bing Shopping ads and Google Shopping ads, consider the reach of each platform. This factor determines both the visibility of your ads and the potential audience size.
Google Shopping Ads: Reach
Google Shopping ads offer extensive reach, with an average market share of 70%. This number increases to 94% on mobile devices, attracting users from all age groups.
Bing Shopping Ads: Reach
Bing Shopping ads also provide a considerable reach, although not as extensive as Google’s. Bing holds a little over 10% of the market share and targets a younger demographic.
Which Platform Prevails in Reach?
Winner: Google Shopping Ads Both platforms offer great reach, but Google is a better choice for a more demographically diverse audience. Bing, however, is ideal for targeting a younger audience under 45.
When advertising on Google or Bing, providing valuable information in your product listings is key. Let’s examine what you can include in your listings on each platform.
Google Shopping Ads: Product Listing Information
Google Shopping ads provide numerous fields for your product listings, including product ID, title, description, image link, product listing link, price, and brand. Optional fields are also available to enhance your ad experience.
Bing Shopping Ads: Product Listing Information
Bing Shopping ads have fewer required fields, including product ID, title, product listing link, price, description, image link, and shipping information.
Which Platform Prevails in Product Listings?
Winner: Google Shopping Ads Both platforms allow you to add comprehensive information to your ads. Google offers more fields, enabling you to appear in relevant search results. Bing, however, offers a simpler and more streamlined process.
The final aspect of comparison is ad placement options, which are critical in understanding the potential reach and exposure of your ads.
Google Shopping Ads: Placement Options
Google Shopping ads offer four placement options: top of search results, right side of search results, image searches, and Google Partner websites.
Bing Shopping Ads: Placement Options
Bing Shopping ads offer three placement options: top of search results, right side next to search results, and image searches (mobile only).
Which Platform Prevails in Ad Placement?
Winner: Both Both platforms have nearly identical ad placement options, making them viable choices for reaching qualified leads.
Now that we’ve outlined the features of Google Shopping ads and Bing Shopping ads, it’s time to address the million-dollar question: which platform is best? The answer depends on your business, target audience, and campaign strategy. For a diverse international audience, Google is the preferable choice. Conversely, Bing is an excellent option for targeting a younger demographic in countries like the U.S.
However, instead of choosing between Google Shopping vs. Bing Shopping, consider leveraging both platforms to maximize exposure and reach your target audience. This approach ensures you don’t miss any segment of your audience and can generate more qualified leads and sales for your business.
Ready to launch your campaign? WebFX can assist you with crafting and launching your Shopping ads. With a team of over 500 marketing experts, we’ve driven over $10 billion in revenue and 24 million in sales for our clients in the past five years.
For help creating and launching your ad campaign, contact us online or call us at 888-601-5359 to speak with a strategist about our advertising services.
