Introducing the Updated Keyword Planner Tool
The Google Keyword Planner, an integral part of the Google Ads platform (formerly Google AdWords), serves as a free SEO keyword research tool designed to enhance your Search Network campaign development. Recognized as a leading free keyword research resource, it allows SEO strategists to test and refine their approaches prior to investing in costly PPC campaigns. This SEO keyword research tool offers two core advantages:
Keyword Research
Access to historical statistics and traffic forecasts.
Utilizing the Keyword Planner, users can conduct keyword searches, assess potential performance, and optimize campaign bids and budgets, receiving tailored suggestions for competitive bid amounts to secure top search positions for each keyword.
In a recent update to the Google Ads platform, Google has refreshed the Keyword Planner tool, introducing new features and enhancing its utility for SEO strategies.
Understanding the New Keyword Planner
Access to this SEO keyword research tool requires a Google Ads account. For those not running campaigns, it is advisable to pause all active campaigns to avoid unnecessary charges. Once logged into Google Ads, navigate to the tool icon in the upper right corner to access the Keyword Planner homepage. The previous version featured various fields, including:
Product or service
Landing page
Product Category
Targeting options
Search customization
Date Range
The Keyword Planner has been reimagined to simplify the user experience while incorporating advanced features to maximize Search campaign returns. The updated design now presents an overview of forecasts at a glance, allowing for bulk keyword addition to your plan. The homepage now includes only two entry fields:
The first is a required field, enabling entry of up to three keywords, phrases, or a URL related to your products and services, a departure from the previous unlimited keyword entry.
The second is an optional field, allowing for bulk entry of old keywords to view metrics and forecasts.
Navigating the Keyword Plan Page
Upon initiating the process, users are directed to the Keyword Plan page, segmented into Keyword Ideas and Plan Overview. The Keyword Ideas section provides extensive data sets and customization options to refine SEO keyword research.
This SEO keyword research tool allows for keyword targeting adjustments by location and viewing keyword breakdowns by time frames and platforms. Each keyword analysis includes:
Average monthly searches
Competition level
Ad impression share
Suggested bid amount (low and high range estimates)
Organic impression share
Organic average position
The Keyword Ideas page also offers functionalities such as excluding adult-related keywords, reviewing search volume data for specific date ranges, visualizing trends by search volume, platforms, and locations, downloading keyword ideas, and obtaining forecasts by location, language, or network settings.
The new Keyword Planner update streamlines the process of building robust keyword lists and optimizing PPC campaigns. The tool’s updated interface and workflow, coupled with more detailed metrics, empower marketers with informed decision-making.
With more than UI enhancements, the new Keyword Planner revolutionizes the application of historical data in decision-making, offering the ability to select data from any time frame compared to the previous 12-month limitation. The tool now includes mobile statistics alongside total search volumes, enhancing its utility.
Coalition Technologies: Your SEO Expertise Partner
Coalition Technologies stands out as the premier SEO firm in Los Angeles, with a team of keyword research tool experts committed to enhancing marketing and eCommerce strategies in the current marketplace. Our proven techniques can maximize the benefits of the Keyword Planner and the Google Ads platform. Contact us today for a complimentary consultation.
