The distinction between “search engine” and “Google” as synonymous terms is not always clear, but it’s important to acknowledge that there are numerous search engines offering additional value beyond Google. These are not mere clones of Google’s services; they encompass a variety of tools and platforms that marketers rely on daily. Yahoo and Bing, while excellent search engines, are just a fraction of what’s available. In my quest to enhance marketing efforts beyond Google’s capabilities, I’ve identified several search engines that can significantly bolster daily marketing activities. Here are some of my preferred search engines that can elevate your marketing endeavors.
Creating compelling content that converts is a challenge, especially when it comes to generating fresh ideas and relevant keywords, especially in niche industries. At WebFX, we’ve navigated through complex industries and have utilized a range of tools to identify profitable topics for our clients.
Conducting basic keyword research before crafting content is a crucial step in the process. Utilizing long-tail keywords can lead to improved rankings and higher conversion rates. Keywordtool.io simplifies the process of identifying these long-tail keywords by leveraging Google’s auto-suggest feature, offering a comprehensive list of suggestions based on user queries.
This tool ensures that only frequently searched terms are included, guaranteeing high-quality keyword suggestions. Adding helper words like “how” or “what” before your keyword can expand the search and yield more precise results. The wildcard character “_” in search phrases can further refine and target your search results.
Integrating these keywords into Google’s Keyword Planner can provide valuable insights into monthly search volumes and other pertinent data. By exploring competitors’ domains or Wikipedia articles, you can uncover additional keywords for your website. Alternatively, inputting a broad topic can generate more ideas for content creation.
Buzzsumo is an invaluable resource for content marketers, offering a comprehensive toolkit that simplifies various aspects of our work. Reddit is another platform that provides timely information and up-to-date news, making it an excellent source for hidden tips and global insights. Topsy, much like Buzzsumo, uses social data to identify trending content and influencers, enhancing your search capabilities.
The Creative Commons tool is a gateway to royalty-free images, videos, and audio clips from platforms like Google, Flickr, and Wikipedia, making it easier to find usable content without the need for stock photos or paid materials.
Identifying the right audience is a critical step in content creation. Tools like BuzzSumo and Topsy can help find key influencers and initiate outreach. Followerwonk allows you to uncover valuable information from Twitter profiles, including popular industry figures and email addresses, while Twitter itself offers an avenue for direct engagement and information extraction.
SEO-specific search engines can provide a wealth of data for competitive analysis and link-building opportunities. NerdyData specializes in source code searches, Open Site Explorer offers insights into domain and page authority, and Ahrefs provides detailed link analysis, making them invaluable for SEO professionals.
These are just a few of the search engines I, as an internet marketer, use that are distinct from Google. There are many more out there, and I’m always discovering new ones. What’s your favorite non-Google search engine? Are you leveraging any of these tools to improve your marketing efforts? Share your experiences and thoughts in the comments below.
Are you considering exploring these tools for your marketing strategy? Let me know your thoughts and feedback!
