When initiating a pay-per-click (PPC) campaign via Google Ads, the primary objective is to engage the most interested audience in your business. Typically, the first step involves conducting thorough keyword research to identify all relevant keywords your target audience might use to locate your product or service. After utilizing a keyword research tool, you may end up with over 100 keywords. However, Google imposes a 20,000-item limit per ad group, so targeting 100 keywords might not be as significant as it seems.
In this article, we aim to address your pressing inquiries, such as:
– How many keywords should be included per ad group?
– Why is it advisable to avoid an excessive number of keywords?
– How can you determine the optimal keyword amount?
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Upon landing on this page, you might be pondering, “How many keywords should I use per ad group?” The general guideline suggests fewer than 30 keywords, but there is no definitive answer. While recommendations often range from 20 to 25 keywords, these figures may not be applicable to every business. Having 20 to 25 keywords per ad is acceptable, but it is not mandatory for a successful campaign.
Ultimately, the ideal number of keywords per ad group will depend on your ad content, target audience, and the specific keywords they search for. It is crucial to prioritize keyword quality over quantity in keyword advertising. Quality consistently prevails.
Optimizing your ad with 10 high-quality keywords is preferable to targeting 50 low-quality ones. Your “perfect” keyword amount will vary with each ad you run.
To answer your question, “How many keywords per ad group can I use?” the suggested limit is under 30. If you’re unsure about the number of keywords that constitutes too many, a common threshold is “anything over 30.” Although Google Ads allows a maximum of 20,000 items per keyword targeting, there are valid reasons to avoid exceeding 30 keywords for your campaigns:
1. Insufficient daily budget allocation
2. Campaigns ceasing when daily budget is exhausted
3. Difficulty in identifying underperforming keywords
4. The management workload associated with a large keyword list
Focusing on quality rather than quantity, utilizing long-tail keywords, and tailoring your approach to each campaign will optimize your PPC efforts. At WebFX, with over 28 years of experience in driving results through PPC campaigns, we can help you achieve your marketing goals. Contact us online or call us at 888-601-5359 to learn more about our PPC services.
