Monthly expenses for Google Ads range from $100 to $10,000, with the majority of businesses shelling out between $0.11 and $0.50 per click and $0.51 to $1000 for every 1000 impressions in 2024. The cost of Google Ads is influenced by several factors, including industry, campaign targeting, and the ad network.Wondering about the cost of Google Ads and seeking strategies to optimize your ad expenditure? Continue reading this comprehensive guide to Google Ads pricing for further insights.Before we delve into the specifics of the cost of Google Ads, let’s explore the various elements that can impact the amount you’ll incur.Several factors contribute to the cost of Google Ads, including:In determining Google Ads pricing, there are several elements that dictate your Cost Per Click (CPC). It’s not always the maximum bid that you’ll pay.With that in mind, let’s examine the three primary steps that influence the cost-per-click for Google Ads:Let’s now analyze the average cost breakdown of Google Ads. We surveyed 350 marketers to uncover their expenditures on Google Ads. Here’s what we found!Google Ads costs typically range from $100 to $10,000 per month (45% of respondents), though your specific cost will depend on your CPC or CPM.Most businesses are paying $0.11 to $0.50 per click (61% of respondents) and $0.51 to $1000 per 1000 impressions (56% of respondents) on average in 2024. As previously mentioned, Google Ads pricing is influenced by several factors, such as targeted keywords, industry, and whether you’re advertising on the Google Search Network or the Google Display Network.Below is a summary of the cost of Google Ads on the Google Search Network and Google Display Network:
It’s crucial to remember that these figures represent averages, and your actual expenditure may vary based on your unique business and ad targeting.Are you interested in the monthly cost of Google Ads? Do you have other questions? We’ve compiled answers to common inquiries about Google Ads costs below!Now that we’ve answered the question, “What is the cost of Google Ads?” let’s discuss some additional expenses you may encounter.Businesses generally expect the following costs from Google Ads:It’s not uncommon for businesses to collaborate with a PPC agency when investing in pay-per-click advertising.A PPC agency, such as WebFX, is responsible for developing, launching, and managing paid advertising campaigns on platforms like Google Ads and Microsoft Advertising, as well as improving your Google Ads optimization score.On average, PPC management from an agency costs $501 to $3000 per month (36% of respondents). Agencies may charge varying rates for PPC services, with some opting for an hourly rate. Your expenditure will depend on the pricing model you select and the agency you choose.
Businesses can also streamline internal PPC management with free and paid PPC software, such as WordStream, Shape, or Acquisio. While optional, these tools can aid in optimizing bids, evaluating ads, and more.For a paid PPC management tool, prices range from $15 to $800 per month. With your understanding of the basic costs of Google Ads, are you ready to delve deeper into the platform and the ad auction that impacts your business’s Google Ads expenses? Keep reading to get started!When you begin advertising on Google, you’ll encounter various terms related to Google Ads costs, including:
Budget: The total amount you’re willing to spend over 30.4 days for a campaign, divided by the number of days.
Bid: The maximum amount you’re willing to pay for a click on your ad.
Spend: The actual amount Google deducts from your budget when your ad wins an ad auction.
Cost: The amount you pay for a click on your ad.
While most companies spend between $100 and $10,000 per month on Google Ads, there is no one-size-fits-all answer to the question, “What is the cost of Google Ads?” This is for a good reason.The amount you spend on Google Ads is entirely within your control. The appropriate Google Ads budget for your business hinges on various factors, such as ad performance, industry, goals, tools, and more.No matter the approach you choose, Google Ads is an excellent advertising option for nearly any business. At worst, you might lose some budget on an unsuccessful test campaign.However, when you recognize the potential gains from a successful Google Ads campaign, you’ll wonder why you didn’t try it sooner! If you need assistance in building your Google Ads budget and developing your campaign, our PPC management services for Google Ads can help.Feel free to contact us online or call us at 888-601-5359 to speak with an experienced strategist about Google Ads pricing tailored to your business!Calculate your estimated PPC and Google Ads costs now with our free calculator!
