Austin from the WebFX Strategy team delves into the intricacies of purchasing an established website in this informative video.Transcript:Purchasing a website is akin to acquiring a new residence; extensive research precedes the investment, a thorough examination of details follows, and personalization comes after the deal is sealed.For those who’ve searched for a new home, the process is more intricate than it may initially appear. The same holds true for acquiring a website.There are numerous components to consider when acquiring website ownership, and this video will highlight some of these key aspects.Conducting thorough research is paramount when considering a website purchase. If you’re exploring platforms like Flippa or utilizing domain evaluation tools such as Website Outlook or Estibot, you can gain insights into the website you’re interested in buying.
While complete information about a website may not be accessible prior to purchase, various tools can be employed to assess its strengths and weaknesses.Evaluating the value of a domain name hinges on numerous factors: industry, intended use, purchase objectives, current usage, and more.For instance, if a domain is being acquired for a rebranding effort, its value is closely aligned with the anticipated future performance of the brand. Conversely, if a website with existing web traffic is the target, its value is tied to the site’s current SEO performance.Tools like Ahrefs and Semrush are invaluable in this research phase.
These tools enable you to examine a website’s traffic, backlink profile, and the keywords it ranks for in search engines. Consistent traffic growth, reputable backlinks, and a diverse keyword mix are indicators that the site might be a good investment.Identifying the owner of a website involves discovering contact information or a form on the site. If not, a WHOIS search can help determine ownership and facilitate contact.
Platforms like ICANN or GoDaddy can assist in contacting a website owner directly or through a company representative. However, some individuals may keep their information private, so a WHOIS search isn’t always immediate.Engaging a broker to negotiate with domain owners is also an option; they usually charge a percentage of the purchase price.Once research is complete, a purchase price is agreed upon, and the deal is finalized, it’s time to initiate the transfer process.Before diving into the technicalities of assuming website control, establish a timeline for the transfer process. This ensures efficiency and minimizes resource usage.When purchasing a property, you envision furniture placement, necessary repairs, and the property’s features. Similarly, with a new website, conduct a comprehensive site audit to understand the scope of work involved.This audit will help you familiarize yourself with the site’s tools, plugins, SEO, growth opportunities, and maintenance areas.Access to all technologies used by the website, domain ownership, and server access are crucial. This includes content management systems (CMS), customer data platforms (CDP), A/B testing tools, analytics, and advertising software.Secure login details for all technology to prevent the previous owners from making changes. This is akin to changing locks in a new home.Consider social media platforms if applicable.With all necessary access, begin making changes, whether large or small, such as an SEO overhaul or design updates. As the site owner, your decisions on what to do with your new acquisition are yours to make.This concludes our guide on purchasing an existing website. Remember, research is the cornerstone of the buying process.For further digital marketing expertise, subscribe to our YouTube channel and Revenue Weekly newsletter. The link to Revenue Weekly can be found in the description.Happy shopping!
