Ever desired to craft a unique Snapchat filter for a special event or promotional campaign? Whether it’s for a wedding, birthday, graduation, or a business advertisement, custom filters are a popular choice. Follow our straightforward guide to create your own filter today and achieve professional results in no time!
Before embarking on your filter creation journey, decide whether you’ll design a custom filter from scratch or modify an existing template provided by Snapchat. If you’re creating your own design, familiarity with Photoshop or a similar photo editing tool is required. However, there’s no need to worry if you’re not, as there are numerous templates available.
Snapchat offers a range of pre-designed filters that can be tailored to suit any occasion or brand by adjusting colors, adding text, and incorporating custom elements such as logos.
Craft Your Own Snapchat Filter
When creating a filter from the ground up, ensure your design is saved as a .PNG file with a transparent background to allow the user’s image to show through. Additionally, the image should not exceed 300KB and must be 1080px wide by 1920px high to be compatible with Snapchat.
After completing your design, upload it to Snapchat at create.snapchat.com by selecting “Create Filter” and choosing your file. 
Customize a Pre-Made Snapchat Filter
Need assistance designing your own filter?
No problem! Head to create.snapchat.com and select “Create Filter.” You’ll find an array of pre-made templates to choose from on the left side of your screen.
Select the template that best suits your needs, whether it’s for a birthday, wedding, baby shower, or business promotion. After choosing a template, you’ll see three options on the right: color, text, and elements. 
Color allows you to alter the filter’s color scheme. Text provides the option to add and customize text, with various fonts, colors, sizes, and rotation available. The elements button lets you insert additional images, such as logos or Bitmoji, into your filter. These images can be resized, rotated, and placed anywhere within the filter.
Once your filter is complete, set the date and time for it to appear. Click “Next” to select the dates and times you want your filter to be visible. You can also choose to have it display indefinitely or on specific days and hours. 
Choose the location where you want your filter to be seen. To do this, create a “fence” around the area. Type the closest address in the search bar and click “Draw Fence” to outline the location. Adjust the fence as needed and confirm the size before proceeding. 
Review the price of your filter and adjust the fence size or duration if necessary. Once satisfied, proceed to checkout and submit your order. Snapchat will review your filter, and you’ll receive an email confirmation upon approval.
Remember to adhere to Snapchat’s guidelines when creating your filter, such as obtaining necessary permissions for business use and avoiding certain elements. For more information, refer to Snapchat’s submission guide.
WebFX, a full-service digital marketing agency, can assist you in promoting your business on Snapchat and other social media platforms. Contact us online or call 888-601-5359 for more information!
