Acquiring reviews on Amazon is a challenging endeavor, yet it is indispensable for driving sales. A study reveals that merely five reviews can boost a product’s purchase likelihood by an astonishing 270%. To enhance your business’s review acquisition on Amazon, consider the following six effective strategies:
1. Utilize Amazon’s “Request a Review” feature
2. Join the Amazon Early Reviewer program
3. Enroll in Amazon Vine
4. Include a product insert
5. Encourage social media followers to leave a review
6. Invite email subscribers to submit an Amazon product review
Discover more about securing Amazon reviews in our comprehensive guide. For additional marketing insights, subscribe to Revenue Weekly, the go-to resource for over 150,000 marketers seeking to expand their business through digital channels like Amazon.
Amazon automatically sends shoppers an initial email inviting them to review their purchase. Additionally, you can request reviews through the “Request a Review” button in Seller Central. However, there are specific rules to adhere to:
– Use the feature once per sale
– Request a review between four to 30 days post-purchase
– Use it only for orders fulfilled by Amazon (FBA)
Employing “Request a Review” can significantly increase your weekly review count, as evidenced by Jungle Scout’s research. The company offers a solution to streamline this process with its Jungle Scout Extension.
The Amazon Early Reviewer program incentivizes shoppers to review products with a $1-$3 Amazon gift card. To qualify, your product must be enrolled in Amazon’s Brand Registry, cost at least $15, and have fewer than five reviews. Enrollment costs $60 per SKU and is charged after the product earns its first review.
Amazon Vine is another program that invites top reviewers to test and review products. Enrollment requires Amazon Brand Registry, FBA participation, and a product with fewer than 30 reviews. Certain categories are not eligible for Amazon Vine promotion.
Product inserts can also be an effective tool for encouraging feedback. Avoid directing customers to leave positive reviews or offering incentives for feedback. Instead, ask for honest feedback and consider including additional information that may enhance the customer experience.
Leverage social media to engage with your audience and encourage them to leave reviews on Amazon. Similarly, utilize email to communicate with customers and request feedback. Ensure to encourage both positive and negative reviews, as they can be valuable for potential buyers.
At WebFX, we specialize in Amazon review management and product optimization, helping businesses build a strong presence on the platform. Our U.S.-based team of over 500 digital marketers has assisted clients in managing over 14.9 million transactions in the past five years. Contact us online or call 888-601-5359 to learn how we can help you increase your Amazon reviews!
