TikTok has emerged as one of the fastest-growing social media platforms, boasting a user growth rate in the U.S. that surged by a staggering 1239.29% from 2018 to 2023. American users alone dedicate over 4.43 billion minutes daily to the platform, and it’s projected to surpass Facebook in user growth by 2025.
For businesses aiming to rapidly expand brand awareness and sales, or individuals aspiring to ascend in influencer marketing, TikTok offers a superior platform. This guide is designed to equip you with comprehensive knowledge on how to grow your following effectively on TikTok.
To sustainably increase followers and views, brands must develop a cohesive TikTok content strategy. This strategy will serve as a guiding framework for all your activities on the platform, from content creation to messaging, tone, and key performance metrics. Here are some strategies to help you amass more TikTok followers:
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Gymshark’s collaboration with TikTok achieved an impressive engagement rate of 10%, demonstrating the potential of the platform even with substantial view counts.
For smaller brands seeking to boost TikTok views, determining the optimal posting frequency can be challenging. This involves finding the right balance between the number of posts and the ideal timing for content uploads. Understanding the ideal posting frequency for your page can:
TikTok suggests posting between 1-4 times a day, reflecting the platform’s advantage of a high volume of daily posts. The precise number of posts you should aim for depends on:
As a general guideline, you should post more frequently on TikTok compared to platforms like Instagram. If you’re uncertain about the optimal posting schedule for gaining more TikTok followers, consider your capabilities and the content preferences of your audience. For instance, a small cybersecurity company might produce longer videos requiring more production time, limiting them to one post per day.
It’s crucial to avoid flooding your page with low-quality content if you’re struggling to increase TikTok views. Excessive posting can irritate your existing audience and hinder new viewers from discovering your content.
To boost your TikTok follower count, identify content types that resonate with your brand and audience. Thankfully, TikTok provides a plethora of engaging options:
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Stitch is another feature that facilitates collaboration, but your video is featured after the host’s, rather than simultaneously.
To maintain momentum in your content creation, it’s advisable to batch-produce posts and establish a consistent posting schedule. This is particularly important as your page grows and your audience becomes accustomed to a certain level of content quality.
Securing a strong presence as a small TikTok creator can be challenging, but it’s far from insurmountable. By adhering to your content strategy and maintaining consistency in your posts, you can kickstart your journey towards TikTok growth.
If you require assistance, turn to the experts at Coalition Technologies for guidance on gaining more TikTok followers in an intelligent manner. We’ve supported numerous businesses in building substantial communities on TikTok and are eager to help you achieve similar success!
