How to Optimize for Google Discover [+5 Tips for Starting]

The ultimate objective of any content strategy is to attract relevant leads who engage with your content. With the introduction of Google Discover, it has become simpler than ever to connect with a wider audience interested in your industry’s topics. So, how can you fine-tune your content to ensure it appears in the Google Discover feed?This page will delve into what the Google Discover feed is and provide insights on how to optimize for it. Continue reading to uncover everything you need to know about this feature!P.S. Seeking marketing insights and strategies to elevate your business? Join the ranks of 200,000 marketers by subscribing to Revenue Weekly!Before we explore the optimization process for Google Discover, it’s crucial to understand the Google Discover feed and its visibility.The Google Discover feed is accessible both within the Google mobile app and through mobile browser searches on Google. Before a user conducts a search, they encounter a curated content feed beneath the search bar. This content is tailored based on a user’s browsing history.It assists in delivering relevant content proactively, even before a search is initiated. These feeds can encompass various content types, including:Seeking to excel in Google Discover? Discover five essential tips to optimize for Google Discover and enhance your content’s discoverability!1. Craft Evergreen ContentWhen considering Google Discover optimization, initiating with the creation of evergreen content is key. Evergreen content remains pertinent and “fresh” even after months of publication. Such content is designed to stay relevant over time, requiring only occasional updates if any information changes.Evergreen content avoids trends or current events, as these tend to diminish in relevance with time. Conversely, evergreen content remains timeless. This type of content is durable and enduring, ensuring its accuracy and helpfulness regardless of when it’s read—whether immediately after publication or six months later.Additionally, evergreen content can remain in this feed for extended periods after initial publication. While Google does feature recent news in the Discover Feed, older stories are typically replaced by new ones within the news cycle.Thus, a news article might appear briefly in the Discover Feed, but it’s unlikely to reappear as it becomes “old news.” Evergreen content, however, can appear at any time due to its ongoing accuracy and relevance. It’s also “new” to users who haven’t encountered it before. To create evergreen content, focus on industry topics your audience is eager to learn about.Consider common questions your audience asks and craft content based on those inquiries. This approach will enable you to produce high-quality content that resonates with your audience over time.2. Prioritize High-Quality ContentBeyond generating sustainable content, optimizing for Google Discover necessitates the creation of high-quality material. Just as with SEO services, focusing on delivering high-quality content to your audience is crucial for Google Discover. To engage your audience, you must provide valuable content.High-quality content comprehensively answers your audience’s questions and supplies them with the necessary information.For instance, if you’re writing a piece on building a custom dog bed, a lackluster content example might be:Start by gathering all the materials you need for your dog bed. Make sure you have all your tools as well.Then, you can begin constructing by combining all the boards into a square and nailing them together.This content might not offer valuable insights or detail the process, leaving readers with little to no benefit.A high-quality piece of content on the same topic would look like this:To get started with your dog bed, gather the following materials:              [bulleted list of materials needed]To assemble this bed, you will need the following tools:              [bulleted list of required tools]Now that you have everything you need, you can start building your dog bed. The first step to building the dog bed…”This content is more in-depth, providing a detailed list of materials and tools required. It offers more information beneficial to the reader and aids in learning how to build the dog bed.When crafting your content, ensure you include only relevant information that aligns with the user’s intent. High-quality content is not about length or detail; it’s about the quality of information integrated into your article.3. Incorporate Images into Your ContentOur next tip for optimizing for Google Discover is to integrate images into your text. If you’re familiar with SEO, you know that visuals enhance user experience and keep leads engaged on your page. This principle holds true for Google Discover as well.Images help break up text, making information easier to digest. These images are also vital for Google Discover because it uses an image from your page as a thumbnail in the Discover feed. When adding images to your content, ensure they are high-quality and easily visible.Including blurry or distorted images can undermine reader trust. In addition to images, consider incorporating the following to break up your content:By adding these visuals, your audience will be more inclined to click on your content in their Discover feed.4. Encourage People to Follow Your BrandOur next strategy for optimizing for Google Discover involves taking direct action to encourage users to engage with your content. Invite individuals to follow your brand on Google to receive the latest content directly in their Discover feed. It’s straightforward for users to follow your business on Google.When they search for your brand, they’ll see a pop-up box with a follow button. Upon clicking to follow, users receive a notification indicating they’ll get updates on the topics they follow in their feed. You can also promote following your business through channels like social media and email.If someone discovers your business for the first time through an article you post, include a call-to-action at the end of the article, inviting them to follow your business on Google. You can guide them to search for your business on Google and click the follow button.5. Adhere to Standard SEO PracticesFor those aiming to succeed in Google Discover, adhering to standard SEO practices is the starting point. You want to ensure your audience has a positive experience with your content, particularly if you aim to retain them. Optimizing content for SEO will help keep leads engaged on your site after they click through from the Discover feed.Here are some SEO best practices to consider:

Ensure your site loads quickly

Google aims to deliver the best experience for its users, so a slow-loading site is not ideal. Users expect your website to load within two seconds, so, to engage them through the Discover feed, you must ensure your site loads swiftly. You can check your site’s load time with tools like Google PageSpeed Insights.This tool will reveal how quickly your site loads and suggest ways to enhance load time. If you lack experience in site backend optimization, you can invest in page speed services from a digital marketing company to help your site load faster.

Make sure your site is mobile-friendly

Another critical aspect of SEO is having a mobile-friendly site. With 70% of internet time spent on mobile devices, you don’t want to miss the opportunity to reach users where they spend their time. Additionally, the Google Discover feed is exclusively a mobile feature.To create a mobile-friendly website, use responsive design. Responsive design allows your site to adapt to any device a user employs, ensuring the best possible experience.

Secure your pages

Users want to browse on secure sites, knowing their information is protected. You can secure your site by obtaining a secure sockets layer (SSL) certificate.This certificate guarantees your site protects personal information, fostering trust among users as they browse your website. A secure site will display a padlock in the URL bar, and your business’s address will feature “https” in the URL.Google Discover marketing is relatively straightforward if you’re already adhering to SEO best practices. By producing high-quality, relevant content for your audience’s interests, you’ll increase your chances of appearing in the Discover feed of interested leads.Should your SEO need improvement, WebFX offers assistance. Our team of over 500 SEO experts is ready to help enhance your campaign and drive better results. In the past five years, we’ve generated over $10 billion in sales and over 24 million leads for our clients.Ready to learn how to succeed in Google Discover through SEO enhancement? Contact us online or call us today at 888-601-5359 to speak with a strategist.