Dylan outlines six essential steps for outsourcing content marketing. Watch the video for an in-depth guide!
According to a 2020 Semrush survey, 30% of B2B companies have engaged external assistance for some part of their content marketing. This highlights that seeking external support for content marketing is a common practice.
Outsourcing content marketing, whether through an agency or freelancers, can significantly lighten your workload, allowing you to focus on larger business projects and maintain a consistent content output.
The same Semrush survey reveals that B2B companies predominantly outsource content writing, but external experts can also assist with graphics, videos, animations, editing, and other content-related tasks.
As a business owner or marketing manager, entrusting your content to an external party can be daunting, but with the right approach, it can be a strategic move.
Our tips will help you confidently outsource your content marketing strategy.
Discover how to outsource your content marketing with these six steps:
Identify the content that requires external assistance
Define your budget
Choose between hiring a freelancer or a content marketing agency
Evaluate the quality of their past work
Ask pertinent questions
Provide comprehensive guidelines and expectations
Whether you require a team for comprehensive content management or just need one individual to edit videos, knowing your content marketing needs can help you find the right fit.
Before embarking on a search, assess the bottlenecks in your content process. What tasks are too time-consuming for you or your team? Are you lacking expertise or seeking better results from an external hire?
Avoid overextending your marketing budget by hiring an unnecessary large team. Similarly, don’t settle for a freelancer if a content marketing agency is what you truly need.
Understanding your budget is crucial to narrowing down potential outsourcing options. While cost is a factor, remember that quality often justifies a higher investment.
Content costs vary widely depending on the creator, industry, and specific needs. Typically, small to mid-sized businesses allocate $2,000 to $10,000 monthly for website content. Specialized services like video editing may incur higher costs.
Decide whether you need a full-service agency or a freelancer based on your requirements. Agencies offer a diverse skill set and can handle complex projects, while freelancers may be suitable for specific tasks.
Consider future business needs when selecting a content marketing partner. A full-service agency can help repurpose content across multiple channels for maximum value.
Before hiring, review the potential content marketer’s work, including online portfolios and third-party reviews. Ensure they meet your industry standards and align with your brand.
Communicate clearly about your expectations, including brand guidelines, timelines, and any necessary resources. Clarity reduces back and forth and speeds up the process.
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Focus on core business activities: Free up time to concentrate on your business’s core services and growth.
Establish a consistent content calendar: Regularly update your website with fresh content, enhancing your online presence.
Access new ideas and perspectives: Fresh insights can breathe new life into your content strategy.
Cost-effective solutions: Outsourcing can be more affordable than hiring new staff or in-house resources.
Experiment with diverse content formats: Explore different content types to engage your audience and expand your reach.
Thank you for watching and reading!
