Outsourcing SEO is crucial for achieving the traffic and conversions necessary for business growth. This guide will outline the process of outsourcing SEO to maximize your investment returns. We will delve into:
Why choose to outsource SEO?
Types of SEO outsourcing available
How to select the right SEO outsourcing partner
Key steps in outsourcing SEO
Common pitfalls to avoid when outsourcing SEO
Discover more about SEO outsourcing by continuing to read, or get in touch online to initiate your SEO journey today!
Whether you are new to SEO or looking to revitalize your strategy, outsourcing can be a highly effective choice. The benefits of outsourcing SEO include:
A dedicated SEO expert focused on your campaign
Increased time for critical business tasks
Measurable outcomes such as increased traffic, conversions, and sales
Ultimately, SEO can be cost-effective when working with a top-tier SEO service provider. Here’s a comparison of in-house versus outsourced SEO costs:
However, to fully capitalize on the benefits of SEO outsourcing, selecting the right partner is paramount. Opting for a low-cost SEO agency might not yield the desired outcomes. It is essential to conduct thorough research and adhere to best practices when hiring an SEO expert.
Freelance SEO – Is it the way to go?
That’s a great query! While hiring a freelancer offers certain advantages, such as direct communication and specialized focus, outsourcing SEO to an agency is generally more advantageous due to:
Established credibility
A team-driven approach
Extensive networks
Access to multiple SEO tools
Proven methodologies and strategies
Continuous learning and adaptation to SEO trends and best practices
When selecting an SEO agency, consider the specific type of SEO you wish to outsource, including:
On-page SEO
Off-page SEO
Technical SEO
Local SEO
On-page SEO focuses on optimizing elements within your website, such as:
Outsourcing on-page SEO can enhance your website’s ranking potential and attract relevant traffic.
Off-page SEO involves enhancing off-site elements related to your online presence, such as:
Outsourcing off-page SEO is beneficial for those unfamiliar with SEO, as it requires optimizing external elements.
Technical SEO addresses website elements not visible to visitors, like backend and server components. Outsourcing technical SEO can improve site elements such as:
Local SEO is dedicated to optimizing your website for localized search results, crucial for businesses with physical locations.
When outsourcing local SEO, an agency can assist with:
Understanding the value of SEO and selecting the right SEO service provider is crucial for achieving the best results. Consider the following factors when choosing an SEO company:
In-house tools: Does the company have the tools to implement, track, and update your SEO? Are their tools compatible with your current software, or will additional costs be incurred?
Progress tracking: SEO is an ongoing process – how does the company intend to monitor your campaign, and how will they share that information with you?
Communication: Is the company responsive? Are they easy to communicate with via phone or video calls? Do they provide detailed answers to your questions?
Experience: How long has the company been working on SEO? Are they a new or established entity?
Reviews and testimonials: What are others saying about this SEO company? Is the overall impression positive, neutral, or negative?
Understanding what to look for in an SEO company will prevent you from making the wrong choice and the need to switch providers in the future.
When your in-house team requires SEO assistance, follow these crucial steps to outsource your SEO campaigns:
Identify all marketing services you wish to outsource
Define your goals and objectives
Research top marketing agencies offering the services you need
Align your strategy with the chosen agency
Monitor progress and stay informed about your campaign
As a company seeking SEO outsourcing, you may already be engaged in other marketing strategies, such as paid advertising and email marketing.
Before proceeding with SEO outsourcing, assess if you wish to outsource additional marketing strategies. If you’re looking to outsource all marketing, it’s best to seek an agency that provides comprehensive services.
Defining your SEO goals, including key performance indicators and site updates, will help you identify the ideal outsourcing option.
Investing in a reputable agency is recommended, as it’s likely to provide a strong return on investment.
When selecting an SEO agency or freelancer, ensure the chosen provider aligns with your goals and offers the services you require. Research multiple options before requesting proposals.
After selecting an agency or freelancer, confirm your strategy to ensure clear communication and alignment of expectations.
Be aware of the reporting schedule to maintain transparency on your campaign’s performance. Address any concerns with your provider promptly.
Here are some common mistakes companies make when outsourcing SEO services:
Low-cost SEO often results in poor outcomes, requiring additional investment to rectify.
Investing in good SEO upfront can yield a high ROI over time, ensuring every dollar contributes to business growth.
Experience matters in SEO. A company with more experience can navigate challenges more effectively.
Experienced SEO companies can address past challenges, providing the best chance for successful SEO.
Avoid companies that focus excessively on superficial metrics like website visitors and session duration.
Ensure your SEO agency aligns with your company’s values and customer-centric goals.
SEO results take time to materialize. Choose a partner committed to the long-term relationship.
Quick fixes may seem appealing but can waste time and resources. Engage in open communication with your agency.
Reviews can be a valuable resource for assessing an agency’s communication style and reliability.
WebFX is here to assist you in your SEO journey. Our SEO services can transform your website into an organic traffic generator for your business.
With a team of over 500 marketing experts, we have generated over $24,859,684 in income for our clients and 24,859,684 leads.
Ready to learn more? Request a free quote today to kickstart your SEO success!
