How to Search for SEO Keywords in 6 Easy Steps

In the realm of search engine optimization (SEO), keywords are the linchpin that determines where your web content appears in search results, thereby influencing who encounters it. For novices in SEO, the question of how businesses identify these keywords often arises. Crafting an effective marketing campaign necessitates an understanding of identifying high-quality SEO keywords. But how can this be achieved? This article delves into fundamental keyword research techniques to enhance your SEO efforts. Subscribe to Revenue Weekly for further insights from an SEO agency boasting over 1,100 client testimonials!

Understanding the essence of keyword research and its significance is crucial before commencing your search. Keywords facilitate targeting the right audience, ensuring your content reaches the intended viewers. Initially, you must identify your target audience, considering factors such as:

– Who are your current customers?

– What is the average income level of your customer base?

– What are the age and gender demographics of your current customers?

Once you’ve established your marketing persona, reflect on the types of searches your audience might conduct on Google. What queries are pertinent to your content? These considerations should guide you through the research process.

With your target audience in mind, brainstorm topics that align with your business. These topics, which are not yet specific keywords, but rather broad categories, will inspire keyword creation. For instance, if your business sells tools ranging from hammers to shovels, consider topics like woodworking, construction, home maintenance, and gardening.

When formulating your keyword marketing plan, bear in mind the audience questions from step one. Once you’ve established your initial list of topics, it’s time to brainstorm potential keywords. Using the “woodworking” example, think about woodworking-related queries, such as “how to build X,” where “X” can be a variety of items.

Even if you haven’t actively targeted keywords in your web content, you may already rank for some. Analyzing these current rankings can provide valuable insights into relevant topics for your business. Utilize analytics tools like Google Analytics or MarketingCloudFX to uncover your current keyword rankings and incorporate these into your list.

Simplify your SEO efforts with SEO.com, a free DIY SEO tool that includes ranking tracking and other SEO tasks. Explore the SEO.com tool today for free!

To fully grasp the keywords that potential customers are searching for, delve into related keywords. Google determines related keywords based on shared or similar search intent. Utilize tools like Google Keyword Planner or KeywordsFX to find related keywords for the ones you’ve already listed.

Not all keywords are suitable; they must be both highly relevant and have a significant search volume. Ensure your list contains a mix of long-tail and short-tail keywords, avoiding overly broad terms like “screwdriver.”

After following these keyword research tips, you’ll be equipped to identify SEO keywords. However, this is just the beginning. Crafting relevant content, incorporating keywords, and implementing other SEO practices are essential for ranking your website pages. WebFX, with over 28 years of SEO experience, is here to help you optimize your SEO. Contact us at 888-601-5359 or online today!